Featured Article

Apple executives break down AirPods’ new features

Ron Huang and Eric Treski discuss Adaptive Audio, Personalized Volume, Conversational Awareness and AirPods Pro 2’s Vision Pro connectivity

Comment

AirPods Pro 2 with USB-C
Image Credits: Darrell Etherington

AirPods only got a passive mention during the keynote at Apple’s event. It’s understandable — the iPhone 15 and Apple Watch Series 9 (and Ultra 2) were center stage. Besides, the headphones didn’t get the same manner of hardware updates. As a press release issued after the event confirmed, the biggest physical change to the AirPods Pro 2 is the (admittedly long-awaited) arrival of a USB-C charging case.

You would be forgiven for thinking the AirPods news ended there. However, Apple’s high-end earbuds also received a meaningful software update, in the form of new listening modes that can be accessed with a few taps in iOS 17 in both versions of the AirPods Pro 2 (USB-C and Lightning).

With the new models connected, swipe down to pull up Control Center and then long-press the volume slide. Three mode selections will pop up below: Noise Cancellation, Conversational Awareness and Spatial Audio. It’s the first two that are getting the love this year.

Adaptive Audio has been added to the options, alongside standard Noise Cancellation, Transparency and off. Tapping the new option, it gets highlighted with a rainbow backdrop. The new feature seamlessly flits between different settings in real time. It’s a bid to bring both ends of the spectrum to single setting, so you can walk down a crowded street with situational awareness, while not getting the full noise impact of the trash truck as it drives by.

Image Credits: Apple

Although similarly named to last year’s Adaptive Transparency feature, Adaptive Audio offers a full spectrum of modes, with both transparency and noise cancellation playing a role.

“Adaptive Transparency, which we announced last year, that has to happen really quickly,” Product Marketing Director Eric Treski said in a conversation with TechCrunch. “That happens at 40,000 times a second. That’s not only the monitoring, that’s the reduction as well. In order to bring that down quickly, it needs to be happening in real time. Adaptive audio is a little bit slower over the course of a few seconds, because it’s meant to be a much more methodical process to know what you’re listening to. We’re going from Adaptive Audio into transparency, so — in order to make it less jarring and more comfortable — it’s much more purposely slower for that reason.”

The system also factors in whether the content you’re listening to is music versus a podcast. That’s determined based on tagging from apps like Apple Music. A microphone also measures the volume inside your ear to get a true sense of the volume you’re experiencing. “Because if you only measure the loudness that you think you’re playing into someone’s ears,” VP of Sensing and Connectivity Ron Huang explains, depending on how they’re wearing it and other factors, it may be less accurate.”

Huang tells TechCrunch that the company considered leveraging your device’s GPS to determine sound levels based on location. In real-world testing, however, the method proved inefficient.

“During early exploration for Adaptive Audio, we basically put you in ANC versus transparency, based on where you are,” says Huang. “You can imagine the phone can give a hint to the AirPods and say, “hey, you’re in the house” and so forth. That is a way to do that, but after all our learnings, we don’t think that is the right way to do it, and that is not what we did. Of course, your house is not always quiet and the streets are not always loud. We decided that, instead of relying on a location hint from the phone, the AirPods monitor your environment in real time and make those decisions intelligently on their own.”

AirPods Pro 2 with USB-C
Image Credits: Darrell Etherington

Personalized Volume is also a big part of the Adaptive Audio experience. The system combines a pool of user data with personalized preferences to build a fuller picture of listener habits, paired with “machine learning to understand environmental conditions and listening preferences over time to automatically fine-tune the media experience,” according to Apple. Several different metrics are included.

“We took tens of thousands of hours of different data — different users listening to different content and with different background noise — to really understand different listening preferences, and what are distractors and aggressors from a noise standpoint to keep your content really clear,” Huang ads. “We also remember your personal preferences. Given a type of environment, the amount of noise there, how loud you typically listen to your content, and remember it for you. We add it to our machine learning model to make it work even better for you.”

The other big mode introduced through iOS 17 is Conversational Awareness, which turns down the track’s volume when you begin speaking. External voices won’t trigger the effect, though — just the wearers. Apple is able to accomplish this effect without keeping on-board voice profiles. Instead, it leverages a number of on-board sensors. When the mics hear a voice and the accelerometer detects jaw movement, the feature ticks on. How long it lasts depends on a variety of different factors. I was impressed with the feature’s ability to avoid being triggered by things like a throat clear or yawn.

The team also took a stab at another longstanding earbud bugbear: switching. That-five second gap between picking up a call and hearing it on your earbuds feels like forever. Taking advantage of new switching speed requires the user to be locked into the Apple ecosystem.

Image Credits: Apple

“Connection times for our AirPods to our devices are way faster with this new software update,” says Huang. “That comes from all of the different ways we are using to discover nearby devices. It’s really key for us to know what the iPhone is doing, what the iPad is doing, what the Mac is doing. A phone call is more important than music, so when you’re answering a phone call, we make sure we take the route away from the iPhone and connect with your Mac for the conference call, for example.”

The last big piece of the AirPods announcement is Vision Pro connectivity. For the full audio experience, those using Apple’s upcoming spatial computing headset should bring along the new AirPods Pro for ultra low latency lossless audio.

“Bluetooth typically runs on 2.4 gigahertz, and that airspace is very, very noisy,” says Huang. “Everybody’s running on 2.4. That’s why routers Wi-Fi routers, for example, are typically dual-band if not tri-band, because the 5Ghz spectrum is that much cleaner. To get to really, really low latency audio, and to get to really high fidelity, lossless audio — it’s all about a very, very clean and real-time channel between two. The combination of 5Ghz and the fact that they are very proximal allowed us to do that. We’re able to basically redesign a brand new audio protocol over the 5Ghz for AirPods.”

Read more about Apple's iPhone 15 Event on TechCrunch

More TechCrunch

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

4 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120 million to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include South…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

9 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and GenAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing

It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted…

Workers at a Maryland Apple store authorize strike

Alora Baby is not just aiming to manufacture baby cribs in an environmentally friendly way but is attempting to overhaul the whole lifecycle of a product

Alora Baby aims to push baby gear away from the ‘landfill economy’

Bumble founder and executive chair Whitney Wolfe Herd raised eyebrows this week with her comments about how AI might change the dating experience. During an onstage interview, Bloomberg’s Emily Chang…

Go on, let bots date other bots

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. AI Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and…

UK agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech

Rachel Coldicutt is the founder of Careful Industries, which researches the social impact technology has on society.

Women in AI: Rachel Coldicutt researches how technology impacts society