We’re hearing from multiple sources that Twitter is in talks to acquire Y Combinator-backed key word bidding platform AdGrok, in a deal that is less than $10 million. It’s still unclear where exactly they are in the closing process or whether this is a tech acquisition or an acqui-hire.
AdGrok itself automates the process of bidding on contextual keywords on Google AdWords; Perhaps Twitter could find some use in this for its own Promoted Trends/Tweets?
Fun fact about this particular grab: The last person Twitter corporate development executive Jessica Verrilli followed on Twitter was AdGrok co-founder Argyris Zymnis. Co-founder Antonio Garcia-Martinez has yet to return my calls.
Status update: It’s complicated.
Garcia-Martinez has changed his title on his Facebook profile to Product Manager at Facebook. I have no idea whether this means Facebook won some acquisition battle or that Garcia-Martinez left the rest of the AdGrok team independently. In any case we’ll find out soon enough.