MySpace Adds Full Music Video Archives, Deep Artist Analytics

MySpace CEO Owen Van Natta will make a number of announcements on stage at the Web 2.0 Summit in San Francisco this afternoon. Among them are two major changes to MySpace Music. The service will now have a full historical archive of music videos from the major labels and independents. And they are also launching an artist dashboard to give musicians deep analytics into profile views, music streams, and friend information.

Both new products will launch later this evening.

Music Videos:

MySpace Videos attracts 11 million or so worldwide visitors per month (Comscore, August 2009), but has lacked comprehensive music video licensing rights. Tonight the service will launch a deep archive of music videos from all the major labels and independents. You can see the video homepage at

Users will have the ability to view videos and purchase the audio song and ringtones for the song from either Amazon or iTunes. MySpace is including pre-roll, post-roll and overlay ads on the videos.

Videos will also now be included in the music player widget on all artist pages, if they have music videos available. And users can track videos from artists they are watching, as well as videos their friends are viewing.

Artist Dashboard:

Until now, artists with a presence on MySpace could only view aggregate numbers for profile views, friends, total song plays and songs played today. Tonight, though, they’ll launch an artist dashboard with significantly more analytics data. Artists can view their fans by age and location demographics, and see total plays, friends and profile views over time. The dashboard is available in 17 languages. And it also includes similar information for the artist from iLike, which MySpace acquired earlier this year.