Startups

Filmmakers Need A Virtual Reality Editing Suite, So Visionary VR Built It

Comment

Image Credits:

Virtual reality is as different from movies as movies are from novels. It’s hard to port one into another without losing a lot. New storytelling mediums need new creation tools, and Visionary VR is making them.

But this isn’t some Final Cut clone. Visionary’s editing suite lives entirely in VR. Directors use their hands to manipulate a 3D timeline, and select camera angles and cuts. Most uniquely VRographers can divide scenes into passive viewing area where the primary action occurs, and an interactive secondary zone where looking will pause the narrative so you can explore at your own pace.

workspace

Visionary VR co-founder and CMO Cosmo Scharf explains that today, “VR experiences aren’t set in their own storytelling language.” Most of the little VR movies and demos available aren’t interactive. They’re just video clips where you can look in any direction.

The Visionary Focus editing suite gives artists the tools and framework for taking advantage of what’s special about VR: the viewer controls the perspective and the scene can react to their choices.

Here’s a primer video on how Visionary’s technology works and why it’s so important. It starts with some background on why VR necessitates new tools, but I’ve cued it to where Visionary shows how its editing suite works. Skip to 4:12 to see a demo of Visionary Focus in action:

By building the entire editing suite inside VR with two Wii nunchuk-style hand-held Razer Hydras for control, directors can seamlessly edit and watch their creations. It lets them maintain Focus. They can conjure a floating workspace and timeline, and physically grab clips to edit them or drag cameras around in an environment to set default viewing angles.

These concepts should be familiar to filmmakers, but what’s foreign (and exciting) is how Visionary Focus lets them define the frame in which the narrative takes place. Traditionally in film, that frame is all viewers are allowed to see. But in VR, viewers are free to look away from the action. That makes VR immersive, but also introduces the risk the audience will miss the action or important plot points as they curiously gaze around.

Visionary introduces the concept of partitioning a 3D world into zones, dividing the narrative frame from everything else.

Visionary Frame
A top-down view of a 3D world divided with Visionary’s frame system

While looking at the primary zone, the narrative flows along as it would in a movie with the viewer looking from wherever the director chooses. But look away and sensory cues tell you you’re entering a secondary zone where the narrative will pause. Those cues can include a dotted line border, hazy black vignetting, a slowing of movement in the scene, and a whoosh-to-a-stop of sound like touch a vinyl record.

Once the viewer firmly crosses the threshold into a secondary zone, the viewers can use joysticks to move around and explore their environment with the narrative paused. When they’re ready to resume the action, they cross back over the border into the primary frame, and the story springs to life.

The yellow dotted border line in the demo looked a bit cheesy, but overall the effect functions intelligently to ensure viewers don’t miss anything crucial. It eliminates the need for clumsy prods like a primary frame character yelling “Over here!”, suspicious sounds coming from the center of the action, or secondary characters looking or pointing that way.

boundary (1)

Visionary was started by VR meetup VRLA’s Cosmo Scharf, Jonnie Ross, and Adam Levin, as well as virtual reality effects makers Gil Baron and Luke Patterson. For now, the Visionary Focus system only works on graphically rendered VR experiences built on the Unity gaming engine. Eventually, the goal is to have a version that works with live footage shot with 360-degree cameras, but for now there’s no scheduled release date for the software.

Everyone in VR I talk to, from investors to technology founders to content makers, say interest in producing VR experiences is exploding, especially amongst filmmakers. 11 of the 14 works in Sundance Film Festival’s experimental New Frontiers program feature virtual reality. The problem is most directors aren’t sure how to conceptualize or actually build experiences that aren’t simply movies in 360.

Visionary VR could teach filmmakers how to create VRart, not just VR.

More TechCrunch

Some Indian government websites have allowed scammers to plant advertisements capable of redirecting visitors to online betting platforms. TechCrunch discovered around four dozen “gov.in” website links associated with Indian states,…

Scammers found planting online betting ads on Indian government websites

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The deck included some redacted numbers, but there was still enough data to get a good picture.

Pitch Deck Teardown: Cloudsmith’s $15M Series A deck

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: What we know so far

Unlike ChatGPT, Claude did not become a new App Store hit.

Anthropic’s Claude sees tepid reception on iOS compared with ChatGPT’s debut

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Look,…

Startups Weekly: Trouble in EV land and Peloton is circling the drain

Scarcely five months after its founding, hard tech startup Layup Parts has landed a $9 million round of financing led by Founders Fund to transform composites manufacturing. Lux Capital and Haystack…

Founders Fund leads financing of composites startup Layup Parts

AI startup Anthropic is changing its policies to allow minors to use its generative AI systems — in certain circumstances, at least.  Announced in a post on the company’s official…

Anthropic now lets kids use its AI tech — within limits

Zeekr’s market hype is noteworthy and may indicate that investors see value in the high-quality, low-price offerings of Chinese automakers.

The buzziest EV IPO of the year is a Chinese automaker

Venture capital has been hit hard by souring macroeconomic conditions over the past few years and it’s not yet clear how the market downturn affected VC fund performance. But recent…

VC fund performance is down sharply — but it may have already hit its lowest point

The person who claims to have 49 million Dell customer records told TechCrunch that he brute-forced an online company portal and scraped customer data, including physical addresses, directly from Dell’s…

Threat actor says he scraped 49M Dell customer addresses before the company found out

The social network has announced an updated version of its app that lets you offer feedback about its algorithmic feed so you can better customize it.

Bluesky now lets you personalize main Discover feed using new controls

Microsoft will launch its own mobile game store in July, the company announced at the Bloomberg Technology Summit on Thursday. Xbox president Sarah Bond shared that the company plans to…

Microsoft is launching its mobile game store in July

Smart ring maker Oura is launching two new features focused on heart health, the company announced on Friday. The first claims to help users get an idea of their cardiovascular…

Oura launches two new heart health features

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI considers allowing AI porn

Garena is quietly developing new India-themed games even though Free Fire, its biggest title, has still not made a comeback to the country.

Garena is quietly making India-themed games even as Free Fire’s relaunch remains doubtful

The U.S.’ NHTSA has opened a fourth investigation into the Fisker Ocean SUV, spurred by multiple claims of “inadvertent Automatic Emergency Braking.”

Fisker Ocean faces fourth federal safety probe

CoreWeave has formally opened an office in London that will serve as its European headquarters and home to two new data centers.

CoreWeave, a $19B AI compute provider, opens European HQ in London with plans for 2 UK data centers

The Series C funding, which brings its total raise to around $95 million, will go toward mass production of the startup’s inaugural products

AI chip startup DEEPX secures $80M Series C at a $529M valuation 

A dust-up between Evolve Bank & Trust, Mercury and Synapse has led TabaPay to abandon its acquisition plans of troubled banking-as-a-service startup Synapse.

Infighting among fintech players has caused TabaPay to ‘pull out’ from buying bankrupt Synapse

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

Google built some of the first social apps for Android, including Twitter and others

WhatsApp is updating its mobile apps for a fresh and more streamlined look, while also introducing a new “darker dark mode,” the company announced on Thursday. The messaging app says…

WhatsApp’s latest update streamlines navigation and adds a ‘darker dark mode’

Plinky lets you solve the problem of saving and organizing links from anywhere with a focus on simplicity and customization.

Plinky is an app for you to collect and organize links easily

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

For cancer patients, medicines administered in clinical trials can help save or extend lives. But despite thousands of trials in the United States each year, only 3% to 5% of…

Triomics raises $15M Series A to automate cancer clinical trials matching

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Tap, tap.…

Tesla drives Luminar lidar sales and Motional pauses robotaxi plans

The newly announced “Public Content Policy” will now join Reddit’s existing privacy policy and content policy to guide how Reddit’s data is being accessed and used by commercial entities and…

Reddit locks down its public data in new content policy, says use now requires a contract

Eva Ho plans to step away from her position as general partner at Fika Ventures, the Los Angeles-based seed firm she co-founded in 2016. Fika told LPs of Ho’s intention…

Fika Ventures co-founder Eva Ho will step back from the firm after its current fund is deployed

In a post on Werner Vogels’ personal blog, he details Distill, an open-source app he built to transcribe and summarize conference calls.

Amazon’s CTO built a meeting-summarizing app for some reason