Virtual reality

Walmart’s tech incubator Store N°8 today launched its next startup, a VR merchandising company called Spatial&. The company offers VR experiences that enable customers to connect with merc

Less than a year after making a $3 billion investment into the future of virtual reality with the purchase of Oculus VR, Facebook CEO Mark Zuckerberg was considering another multi-billion-dollar bet t

In an operating room in rural Idaho, doctors prep a patient for surgery. They make a tiny, thumb-sized incision into the patient and insert a small robot while across the country a surgeon puts on a v

Despite all of the VR over-hyping, for those observing from the inside, the capabilities are still uncharted. VR as a creative medium has probably been one of the more entrancing use cases since the f

Sony Pictures is taking audiences back to Punxsutawney… this time in virtual reality. Whether it’s an abomination and a perversion of one of the best movies in the Bill Murray oeuvre or a

Animated characters are as old as human storytelling itself, dating back thousands of years to cave drawings that depict animals in motion.

Lyft is exploring ways to integrate virtual reality and augmented reality into your Lyft rides, according to a couple of patent applications TechCrunch came across today. The first, filed in July 2017

Brud, the company behind the virtual celebrity Lil Miquela, is now worth at least $125 million thanks to a new round of financing the company is currently closing. Meanwhile, new venture-backed compan

A former Magic Leap engineer believes the problem with most consumer-facing augmented headsets on the market is their bulky size. “You wouldn’t want to wear them for more than one hour,&#8

Audi has spun out a new company called Holoride that aims to bring a VR experience to the backseat of every car, no matter if it’s a Ford, Mercedes or Chrysler Pacifica minivan. Holoride was ann

A look at the U.S. companies that brought in the largest VC fundings of the year.

There were countless gadgets released in 2018. It’s the end of the year, so Brian and I rounded up the best of the best and the worst of the worst. Some where great! Like the Oculus Go. Or the G

What if getting into flow state could be as easy as playing a video game?

Matterport, a provider of 3D image capture technology, has named former eBay chief product officer RJ Pittman as its new chief executive. Pittman will take the reins from former chief executive Bill B

Virtual reality is in a public relations slump. Two years ago the public’s expectations for virtual reality’s potential was at its peak. Many believed that VR would transform the way we connect, i

Using the time-worn and trusty narrative of Charles Dickens’ “A Christmas Carol” as its platform, MWM Immersive, a division of Madison Wells Media, is finally taking location-based v

As Roborace accelerates its plans to build an autonomous racing league, the company is finding that its toughest competition are still human drivers. In this version of the John Henry story, the human

Lyft, the transportation on demand company that is heading to a $15 billion IPO in 2019, is racing ahead with its autonomous vehicle plans. TechCrunch has learned that it is acquiring the London-base

In another example of VR bleeding into real life, Cornell University food scientists found that cheese eaten in pleasant VR surroundings tasted better than the same cheese eaten in a drab sensory boot

Congressman Ro Khanna’s proposed Internet Bill of Rights pushes forward in a positive manner individual rights on the internet. It provides guidelines for critical elements where current legislation