Square And (RED) Fight AIDS With Special Edition Reader And Donate Links In Receipts

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Square is debuting a special-edition reader in partnership with AIDS organization (RED). The new ‘SQUA(RED) Reader’ is red in color, and for every order via the device, 97.25 percent of the $10 donation amount will go to the fund to fight AIDS. When consumers swipe their cards on a (RED), customers can donate right from their emailed receipts, as well.

Sellers in the United States can get a Special Edition SQUA(RED) Reader online at mkt.com/red.

“Square already helps millions of local sellers run and grow their business, and now with SQUA(RED) Reader, we’re empowering them to raise awareness for an important cause and help save lives in the process,” said Jack Dorsey, CEO of Square, in a release.

The ability to donate from the receipt itself is interesting considering Dorsey’s recent commentary around the opportunity behind receipts as an “unused piece of commerce.”

This isn’t the first special edition Square reader. The company teamed up with Vivienne Tam for a branded reader a few years ago.

Apple has also been a longtime partner of (RED) and announced last year that its branded products have helped the organization raise $65 million. Other (RED) partners include Starbucks, American Express and Beats.