Biz Stone’s New Startup Jelly Sounds Like A Home For Do-Gooders On The Go

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AllThingsD reported last week that Twitter co-founder Biz Stone was working on a new mobile startup called “Jelly.” Today, a company blog post has emerged that gives us a few more details as to what Jelly might focus on, but it’s still hazy on details.

In the post, Biz Stone, who is co-founder and CEO of Jelly Industries, Inc., says it will be for “everybody,” and will be mobile focused. Yes, it doesn’t sound like much, but Stone also said that the company is named after the jellyfish, which sheds light on the type of application he might be working on:

We are inspired by this particular animal because neurologically, its brain is more “we” than “me.” Also, for the past 700 million years, this decentralized structure has been wildly successful.

To us, it sounds like Jellyfish might have something to do with social good, or helping others out. By calling out the “we” vs. “me” aspect, it’s clear that Stone won’t be working on another social network that lets you express yourself in 140 characters, set up a bio or otherwise peacock about how amazing you are and why you’re interesting, all over the Internet.

Doing “good” is another ballgame, though.

You might be a generous person trying to change the world for the better, but can you prove it? Jelly sounds to us like a way to connect you to social causes and show off your contributions. The Twitter co-founder explained that “People are basically good—when provided a tool that helps them do good in the world, they prove it.”

The service will be free, but won’t be available for “a while.” Additionally, Stone says that Jelly will be taking up a good part of his time, save for some of his advisory roles at companies like Branch and Fluther. Jelly is self-funded and based in San Francisco. Much like Ev Williams’ publishing service Medium, Stone is in no hurry to become a big company he says.

There aren’t many central homes for philanthropy and volunteering on the web other than a site like Causes, which piggybacked Facebook’s success and open graph. The site never took off as a standalone service, lacking helpful discovery tools to connect you with causes that you might care about.

For the most part, you donate here, sign a petition there, but there’s no scorecard. If you had a public-facing profile highlighting your positive actions, you might do more good for the world and inspire others to, as well. It’s too early to ride the speculation train on Jelly, but if Biz Stone wants to do some good in the world, it will be an interesting story to watch unfold.