South by Southwest 2013

Austin, Texas | March 8 - 12, 2013

Foursquare CEO Dennis Crowley On Whether Hot Apps Can Still Be Born At SXSW [TCTV]

Colleen Taylor

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times’ Mergermarket newswire, and the semiconductor industry newsletter Electronic News. Disclosure: Colleen holds a small amount of shares in AOL, which were awarded as part of her employment contract with TechCrunch. She personally... → Learn More

Saturday, March 9th, 2013
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Much like Twitter got a lot of its early traction at South By Southwest Interactive (SXSWi) in Austin back in 2007, Foursquare famously started off with a bang when it launched at SXSWi in 2009.

So it was great to take some time with Foursquare’s founder and CEO Dennis Crowley in Austin at this year’s SXSWi to talk about the past, present, and future of launching apps at the conference.

In the video embedded above, watch Crowley discuss whether SXSW or not lost its touch as the springboard for hit apps in the way that it was for Twitter and Foursquare, what advice the Dens of today would tell the Dens of 2009 and 2010 as Foursquare was blowing up, how he views the constant competition from smaller apps as well as industry giants such as Facebook, what’s next for Foursquare in the months ahead, and more.


Company: foursquare
Website: foursquare.com
Launch Date: April 16, 2009
Funding: $112M

Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...

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