The app tries to bring action into our social mix. Founder and CTO Michael Brooks Jr. explained earlier this year where LifeKraze fits into your virtual personality: “if Twitter is what you say, and Facebook is who you are, then LifeKraze is what you do.”
The app asks you to post small Twitter-like posts throughout the day, declaring your achievements. Maybe you went for a jog, or made a healthy dinner, or took a walk with your friends instead of going to the movies. Whatever it is, LifeKraze asks that you share it with your set of friends and followers to help inspire them.
But it doesn’t stop there.
LifeKraze users have 300 points to distribute each day. These points go toward rewarding other LifeKraze users for the achievements they’ve accomplished that day. You can give any number of points, but 10 points means good job, and 50 points means you’re in love with that person.
From there, users can redeem these points to get real-life rewards from LifeKraze partners like The North Face, Men’s Health and prAna.
And just like most other social networks, LifeKraze has a liking structure (which the company calls “high fives”) and users are also allowed to comment on each other’s posts.
The idea is that, by posting what you’ve done (as opposed to what you’re thinking at the moment, or what is happening around you) you can be the catalyst for other users to get up, go out, and do something they can be proud of. A little motivation can go along way in a group setting.
The iOS version of the app has been available since July, and launched with the help of Olympic Athletes. This time around, LifeKraze is looking to inspire its new Android user base with a custom challenge series from trainer Dolvett Quince on The Biggest Loser.