Jordan Crook

Jordan Crook

Deputy Editor

Jordan Crook is the Deputy Editor of TechCrunch. She writes about internet culture, social networks, and consumer-facing technology. Jordan leads programming on TechCrunch\’s flagship event, the world-renowned Disrupt conference. You may recognize her from her appearances hosting that event and moderating panels and fireside chats.

She has written for publications such as Mobile Marketer and MobileBurn.

You can email her at jordan@techcrunch.com.

The Latest from Jordan Crook

Casper king Philip Krim is getting into the insurance business

Since departing his role as Casper CEO in 2021, Philip Krim has spent the majority of his time investing and incubating companies via Montauk Ventures. The latest is an insurance company called Ranger

Wonderbelly is taking on Tums

Deep tech and D2C have very little in common, except Noah Kraft. The Doppler Labs founder, who first came into the spotlight in 2014 with the launch of a wireless earbuds company, is teaming up with h

Curio lets NFT die-hards browse, track and buy all in one browser tab

Folks dedicated to the world of NFTs have access to loads of analytics and browsing tools, but none of them really work together. At least, that’s how new startup Curio sees things. Curio taps i

Summer launches to let you ‘try before you buy’ a second home

As many millennials struggle to come up with the cash to buy their first home, plenty of other folks are looking to buy their second. Summer is squarely aimed at the latter group. Even for those afflu

Airbnb is reinventing itself — Brian Chesky tells us why

We sat down with founder and CEO Brian Chesky to discuss the release, where Airbnb is headed and how he's planning for the future.

Airbnb’s huge summer update preps for a new era of travel

Last year, Airbnb CEO Brian Chesky said that the single-biggest challenge for the company was thinking like a startup, despite Airbnb’s tremendous growth over the last decade. The pandemic, he s

Flyp wants to give power resellers enterprise-grade e-commerce tooling

There is no shortage of platforms out there to sell your old stuff. From thredUp and The RealReal to Facebook Marketplace to eBay, the tech world has long sought to capitalize on the generally wastefu

Felicis Ventures partners share the four pillars of scaling a SaaS startup

At TechCrunch Early Stage, we sat down with Felicis Ventures partners Viviana Faga and Niki Pezeshki to talk about scaling, and why it's crucial to be "10x better" than the incumbents.

VC Lotti Siniscalco shares dos and don’ts in the Pitch Deck Teardown at TC Early Stage

Perfect pitch, a singer’s ability to produce any given musical note without a reference tone, is a rare phenomenon — only 1-5 people out of every 10,000 have it. While your odds of creating a perf

Women’s leadership network Chief surges to unicorn status

As Ariana Grande would say, god is a woman. So it should come as no surprise that Chief, the network designed to develop the leadership skills of women, has hit a $1.1 billion valuation in a matter of

Learn how to get into Y Combinator at TC Early Stage

You’ve been head down and hard at work for what feels like a lifetime, you have an MVP to show for all that sweat equity and you’re ready to jump-start your company’s trajectory. Building a star

Unicorn founder Julia Collins shows how to tell your story to attract investors at TC Early Stage

What determines the trajectory of your company? Is it the quality of your idea, perfect product market fit, your bold plan to TAM? One thing trumps these other important factors. The pitch — it’s

Lightning strikes again as Electric hits unicorn status

Wherever we are in the journey of navigating a pandemic, remote work is still hot. Electric, one of the many companies making it easier for organizations to work remotely, has capitalized on this tren

Learn how to land your first investor from Sequoia’s Jess Lee at TC Early Stage

Tapping personal savings or invoking the friends and family plan are signature hallmarks of fledgling startup finance. Eventually though, the majority of early-stage founders will leave their bootstra

Legal eagle Lindsey Mignano shares top VC financing tips at TC Early Stage

All early-stage startup founders face countless challenges as they work to build, launch and scale a successful business. But confusing U.S. immigration and visa policies present an additional, dense

Atomic’s Hadley Wilkins defines the why, what and how of brand building at TC Early Stage

In the early stages of building a startup, founders need every competitive advantage they can bring to bear. You’re not only competing against established players, but also with other pre-launch sta

We’re breaking down usage-based pricing and growth strategies at TechCrunch Early Stage

Software as a service (SaaS) — both a revelation and a revolution — completely disrupted the decades-old software selling paradigm. It turned buying software from an infrequent, high-cost and, for

Did Netflix ruin Formula 1 with ‘Drive To Survive’?

If you followed along with the 2021-22 Formula 1 season, you know that Netflix’s latest installment of Formula 1: Drive To Survive is certain to be a doozy. Luckily, the wait is nearly over. Dri

Felicis Ventures’ Aydin Senkut and GP Viviana Faga take you from wedge to TAM at TC Early Stage

Early startup founders may truly believe they’ll become the dominant player and capture their total addressable market (TAM). Most investors aren’t interested unless that number starts with a B. H

Zaya Care partners with payers to bring the European model of maternal care to the States

Despite the fact that we spend more on healthcare per capita, the U.S. leads the wealthy world in maternal mortality. And health inequity plays a big part. Zaya Care, founded by Leoni Runge, operates
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