Quepasa, the Latin American social networking company that merged with myYearbook, announced in April that it was rebranding as MeetMe. Now the company says the rebranding is complete, capped off with the fact that Quepasa (which is publicly traded on NYSE Amex), will now trade under the MEET ticker symbol, starting today.
At the time of the rebranding, COO Geoff Cook told me that the new name was better aligned with the company’s goals in social discovery — in a nutshell, instead of being a high school social network (as suggested by the MyYearbook name) or geographically focused social network (Quepasa), it wanted to be the site and app that people use to meet new people. The MeetMe name also gives the company a single brand, rather than operating separate Quepasa and MyYearbook products.
The MyYearbook website, mobile website, iPhone app, and Android app have all been rebranded under the MeetMe name. That puts the company ahead of the July timetable that Cook mentioned earlier.
As for its finances, MeetMe says it earned $10.8 million in revenue and showed a net loss of $1.86 million in the first quarter of the year. It has been touting its mobile growth, and it says it had 1.61 million monthly active users in March, up 15 percent from December. Mobile revenue increased 90 percent during that period.
To reinforce the new brand, MeetMe created the video below, apparently cast entirely with MeetMe employees (excluding the bartender). It which offers a tongue-in-cheek take on existing social networks (my favorite bit is when MySpace just dies) and laying out the case for consumers to try out MeetMe.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in English, Spanish and Portuguese.