Under the commercial arrangement, local gigs and festivals pulled in from Last.fm will show up on Geomium’s GPS-powered iPhone app, along with existing listings such as bars, restaurants and local offers. Should attending one of those Last.fm-listed events require purchasing a ticket, users are, of course, sent Last.fm’s way where the music recommendation service gets a kick back. Geomium users can also share their intent, thus increasing the likelihood that others in their local social graph will also make a booking.
Geomium, which soft-launched back in September of last year but has since seen a broader roll out (see TCEU coverage), lets users connect with friends, meet new people and find bars, restaurants etc. as well as deals and events in their local area. Aiming to be a sort of ‘Foursquare for the rest us’, although Facebook Places is also trying to fill that void, the service is supported by and aggregates data from Yelp, Qype, Eventful and now Last.fm, putting the user and their location at the centre of the app rather than one specific data set or use-case scenario. Additionally, Geomium shuns the gaming metrics of other location-based services.
Geomium has raised seed funding from London-based angel investors, although there has been talk of raising an A-round. The company revealed back in November that a month in from launching it had seen more than 100,000 downloads of the Geomium iPhone app.