Spil Games unveils new logo – it's a big deal, apparently

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Spil Games, the casual gaming portal, has unveiled a new logo, err, “brand identity”. The revamp includes a redesigned corporate website and the drawing up of the Dutch company’s manifesto, which contains bold statements like “We play … by our own rules.”

But I shouldn’t mock, the “corporate rebrand” is a big deal to Spil Games apparently. The new site features dedicated sections for the company’s products, advertisers, developers, and publishers along with feeds for news, events, and job openings. That’s playing by your own rules alright.

The freshly inked Spil Games manifesto also contains such wonders as:

“We think … playing starts at birth and continues throughout life.|

“We feel … playing can help people grow.”

“We respect … our consumers, customers, and ourselves.|

“We give … consumers freedom to choose.”

Yeah, we get the idea.

All of this, however, came about “after a period of extensive research and analysis”, we’re assured. I’m obviously in the wrong job.

To that end, Spil Games claims 130 million unique visitors per-month and its flagship sites include games.co.uk (for families), agame.co.uk (for teens), and GirlsGoGames.co.uk (for girls). In total the company offers 47 localized online gaming destinations in 19 languages.

While in August last year, Spil Games extended its reach to mobile through support for HTML5, which included a developer contest with terms that rather favoured Spil.

  • Tenakalaz (yes spil employee)

    typical cynical nonsense… its not even a news story… so sad that mediocre journo’s try to get cred by being negative!

    • http://twitter.com/sohear Steve O'Hear

      Well Spil obviously thought it was a story, they pitched it to me pretty hard. If I’m shoveled crap, occasionally I’ll point to it and call it what it is.

      • Rosebyanother

        Pitched pretty hard = sent a press release? You must be pretty special. :-P

      • http://twitter.com/sohear Steve O'Hear

        It was slightly more than that.

  • http://topsy.com/eu.techcrunch.com/2011/01/31/spil-games-unveils-new-logo-its-a-big-deal-apparently/?utm_source=pingback&utm_campaign=L2 Tweets that mention Spil Games unveils new logo – it’s a big deal, apparently -- Topsy.com

    […] This post was mentioned on Twitter by Katy Geek, MocaBear and Mamun Ahmed, European Innovation. European Innovation said: Spil Games unveils new logo – it’s a big deal, apparently http://bit.ly/f6TbNE #techcrunch.eu […]

  • Xav

    Why is this on TC anyway? Steve, you say yourself its not worth posting, so what, the pitch was in cash or smthg?? WTF, at least put a “sponsored post” at the beginning!

    And SPIL, well, money, lots of users, couple of interesting games, and some dirty laundry behind the scene.

    • http://twitter.com/sohear Steve O'Hear

      At least I put my name to the post. If you’re going to suggest I took money, don’t hide behind a username. I wanted to point out the nonsense that startups waste time on – a manifesto? Please.

  • http://eu.techcrunch.com/2011/02/08/adyen-chosen-to-power-spil-games-online-payments/ Adyen chosen to power Spil Games’ online payments

    […] Games, which recently had a corporate makeover, claims 130 million unique visitors per-month and its flagship sites include games.co.uk (for […]

  • Admin

    really big deal

  • http://sorebuttcheeks.blogspot.com/ steroids

    wonder why they didnt go with the two ll version of their name.

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