Songmaster Purchases iVideosongs Assets

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Monday, January 17th, 2011

iVideosongs, an online music instruction service that shows how to play songs from original artists who wrote and performed them, launched at the DEMO conference in 2008 and raised a total of $3.3 million from private investors. Its assets have now been unceremoniously acquired by a recently established music education and entertainment studio called Songmaster Studios Education.

Songmaster purchased all of iVideosongs’ video lessons and its usage rights, as well as its royalty agreements with dozens of artists, songwriters and publishers.

The terms of the acquisition were not disclosed.

Songmaster says it will continue to promote the iVideosongs trademark and distribute its video catalog, while developing new educational programs that incorporate iVideosongs lessons and other educational methods and materials.

iVideosongs was co-founded by Andy Morton and Grammy-nominated musician Tim Huffman.

Company: iVideosongs
Website: ivideosongs.com
Funding: $3.3M

iVideosongs is a startup focused on enhancing the music learning experience by providing complete music tutorials to users in the form of videos. Hoping to fill the gap between expensive private lessons and the fragments of information available on the internet, the tutorials on iVideosongs are affordable, ranging around $5 apiece per download. The site launched its Beta version in January 2008.

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