GoAdv buys Italian blog network Blogosfere

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[Italy] GoAdv, the pan-European online media company listed on Alternext market of Nyse-Euronext Paris, has acquired leading Italian blog network Blogosfere.

The actual sum isn’t being disclosed but our sources say it’s in the low 7 digits and was paid in cash.

Milan-based Blogosfere was launched in 2005 and has a network of 210 blogs consisting of over 150 contributors. The online property claims an audience of over 3 million unique monthly visitors and specialises in providing news, comment and opinion written by professionals and experts across a range of verticals, including politics, economics, entertainment, technology and sport.

GoAdv, which has a staff of over 130 working across offices in Italy, Ireland and Asia, already operates various vertical and horizontal websites including Excite Europe, Better Deals and Nanopublishing (see our previous coverage). The company says the acquisition of Blogosfere as in-line with its mission to deliver “high quality editorial to passionate communities.”

GoAdv’s growth strategy for Blogosfere includes enhanced social network integration (Twitter, Facebook) and expanding its content offering to include more video content. It will also help with monetization by focusing on contextual advertising to increase ROI for advertisers and improve the user experience through better targeted ads that are relevant to the content offered on each vertical blog.

  • Marco F

    a totally mess. Blogosfere is nothing and it hasn’t any consistancy both at content and technology level.

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  • Francesco

    I do not think they did a mess. Probably, the mess is by Marco MOntemagno. Blogosfere had Il sole 24 ore among its partners. I wonder why Montemagno didn’t integrate the two strutcures in a more complex editorial project…

  • Hamlet

    ” I wonder why Montemagno didn’t integrate the two strutcures in a more complex editorial project…”

    how do you know he could do it?? How do you know il sole 24 ore would agree about that??

  • Francesco

    You’re right. Considering that Montemagno is not the owner of Il Sole 24 ore… What I meant, and I apologize if I did not explain myself very well, is that both Il Sole 24 Ore and Montmagno lost a chance to build up an innovative editorial project. That’s all.

  • Marco Montemagno

    Hi Francesco, well ask to Il Sole 24 ore why they lost this great chance ;)

  • Salvatore Esposito

    @Marco F.
    I agree there are a lot of issues from a technical and editorial point of view, and we are working on it.
    But that’s why we consider Blogosfere a fantastic opportunity for us.
    With all the issues it had and still have it’s the second largest professional blog network in Italy. Let’s see if we are good enough to do the next step ;-)

  • Sency Italiano

    interesting purchase

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    […] its network of over 500 properties, which includes Excite Europe, BetterDeals, Nanopublishing and Blogosfere, currently reaches over 20 million unique users per month. The company produces content in 8 […]

  • http://fbis.o.s. marisa

    F.B.I. S.O.S.
    UN gruppo di scienziati ha abbandonato un centro elettronico acceso con i programmi delle torture elettroniche a distanza. una comunita’ di persone e’ stata abbandonata nel centro elettronico e sta usando i computer. stanno morendo. in un palazzo di silicone bollente. non sanno dove sono. cercateli per favore.

  • http://FBIS.O.S. marisa


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