Google To Affix A "Slow" Scarlett Letter To Some iGoogle Gadgets

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Monday, August 31st, 2009

scarltraOn its iGoogle Developer Blog today Google issued a warning to developers: Optimize your gadgets for speed, or we’re labeling them as “slow” in the directory.

Starting in late September, Google says that any widget that doesn’t meet a speed requirement, will get a nice “slow” badge attached to its directory listing. The only detail it gives about the requirement is that it will get the badge if it’s “slow enough to cause speed-related user dissatisfaction.

That sounds pretty arbitrary, and that it could lead to a lot of developers complaining that their apps aren’t really slow, but are labeled as such. But we all know how much Google loves speed, so this move isn’t all that surprising.

To make sure your gadget doesn’t get the Scarlett Letter, check out these optimization tips from Google.

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