This past July we reported that Joost, a company that has been working for two years to provide quality on-demand IPTV, would launch by the end of this year.

Today, the company announces the availability of public Beta 1.0 on its blog. This would be a bigger deal if Joost had not already signed up over one million private beta users, 10,000 of which came directly from TechCrunch.

If you haven’t checked Joost out yet, head over there to see what all the fuss is about. You can find our previous coverage of the company (and its competitors) here.