IWI Watches: Better Because It's British

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Tuesday, September 4th, 2007


I see lots of watches, and have even had one stolen, so it’s hard to really perk up when I see a new, standard issue automatic piece. Luckily, IWI, a resurrected UK brand, has made something a little out of the ordinary. Based on aviator watches of yore, their line has a crown at 12 o’clock and a big, bold face that comes in multiple colors — their Mod is shown here. The watches are apparently assembled in the UK and use Swiss movements. No pricing yet, and they appear to be only available in the UK for now, so buy a ticket on the Queen Mary 2 and get you one.

Click through to see a gallery of more styles.

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