Dear Podtech: I'm Not Your VP Marketing

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So Podtech is apparently unhappy with the post I wrote last evening – What’s Really Going On With Podtech? First Podtech subsequeCEO John Furrier emailed me repeatedly this morning asking for changes, then later Robert Scoble wrote on Twitter that much of my post was incorrect. It may well be incorrect, but it is certainly what I believe to be true after the extensive research I did on the company.

This is a post that Podtech pleaded with me to write, to counter the massive negative publicity they’ve been getting around the blogosphere. I agreed to write after two phone conversations with Furrier and some independent digging suggested that the whole story was not being told.

Much of Furrier and I talked about in our two conversation was off record at his request. But if Scoble, and executive with the company, is going to publicly state that the post is inaccurate I’m not sure its appropriate for me to keep that information non-public. Also, I’ve kept most of my personal opinions about Podtech to myself so far. I haven’t for example, said that I personally find 90% of Podtech content just slightly more entertaining than watching paint dry.

I stand by my opinion that Podtech is on the right track by focusing on aggregating third party content under its Flash player and advertising network and moving away from the highly-competitive content creation game. I assume that’s what they are focusing on, since John told me that repeatedly.

I write stuff how I see it, which is not always what the companies involved want to see. Never confuse TechCrunch with your PR or marketing team. And if your messaging isn’t clear, don’t shoot the messenger. Clean up your own mess first.

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