augmented reality

Medivis has launched its augmented reality platform for surgical planning

After two years of development, Medivis, a New York-based company developing augmented reality data integration and visualization tools for surgeons, is bringing its first product to market. The compa

Hands-on with an Alpha build of Google Maps’ Augmented Reality mode

I think most of us have had this experience, especially when you’re in a big city: you step off of public transit, take a peek at Google Maps to figure out which way you’re supposed to go&

How Lyft envisions bringing VR and AR to your ride

Lyft is exploring ways to integrate virtual reality and augmented reality into your Lyft rides, according to a couple of patent applications TechCrunch came across today. The first, filed in July 2017

An AR glasses pioneer collapses

In the first days of 2017, Osterhout Design Group arrived at CES with a two-story booth and huge promises. The startup’s founder, Ralph Osterhout, wanted to take the small San Francisco-based co

China’s Nreal raises $15M to shrink augmented headsets to size of sunglasses

A former Magic Leap engineer believes the problem with most consumer-facing augmented headsets on the market is their bulky size. “You wouldn’t want to wear them for more than one hour,&#8

Magic Leap and other AR startups have a rough 2019 ahead of them

Very rarely does an early technology garner such an air of inevitability like AR has in the past few years. 2018 was supposed to be a year where the foundational tech for augmented reality was built o

What to expect from CES 2019

The timing is… less than ideal. Just as the industry is recovering from a holiday-induced hangover, we’re thrust into the country’s largest consumer electronics show. The timing, of course, is n

Enterprise AR is an opportunity to ‘do well by doing good,’ says General Catalyst

A founder-investor panel on augmented reality (AR) technology here at TechCrunch Disrupt Berlin suggests growth hopes for the space have regrouped around enterprise use-cases, after the VR consumer h

MWM Immersive is finally combining virtual reality and location-based immersive theater

Using the time-worn and trusty narrative of Charles Dickens’ “A Christmas Carol” as its platform, MWM Immersive, a division of Madison Wells Media, is finally taking location-based v

WiARframe wants to make building AR experiences easy

Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt Berlin, believe

Banuba raises $7M to supercharge any app or device with the ability to really see you

Regardless of whether its immediate future is obvious or not, AR has a future if the amount of investment pouring into the space is anything to go by. In 2016 AR and VR attracted $2.3 billion worth of

Snap launches a certification program for AR shops to craft branded lenses

Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers find certi

ABC News is covering the midterms in augmented reality

Augmented reality is certainly the gimmick du jour these days. Case in point: ABC News is covering tomorrow’s U.S. midterms using a custom-made 360-degree stage and AR technology. The media orga

Walmart adds an AR scanner to its iOS app for product comparisons

Walmart is giving augmented reality a shot. The retailer today announced the launch of a new AR scanning tool in its iPhone application which will help customers with product comparisons. However, unl

Walmart’s test store for new technology, Sam’s Club Now, opens next week in Dallas

Walmart’s warehouse club, Sam’s Club is preparing to open the doors at a new Dallas area store that will serve as a testbed for the latest in retail technology. Specifically, the retailer
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Being bullish on AR — to a point

Last week’s TC Sessions: AR/VR was a fascinating study of the industry in myriad ways — not the

Spatial raises $8 million to bring augmented reality to your office life

Legitimate augmented reality use cases are hard to come by. Spatial, which dubs itself as a cross-reality platform, is launching today with $8 million in seed funding from iNovia Capital, Uber co-fou

Lyft speeds ahead with its autonomous initiatives

Lyft, the transportation on demand company that is heading to a $15 billion IPO in 2019, is racing ahead with its autonomous vehicle plans. TechCrunch has learned that it is acquiring the London-base

6D.ai opens up its beta

After wrestling for more than a decade with the development of a technology that would create a three-dimensional map of the physical world, the team at 6D.ai is finally ready to open up to developers

Skully AR motorcycle helmet returns from the dead under new ownership

It’s been a long, bumpy road for the Skully augmented reality motorcycle helmet brand. But under the leadership of Ivan Contreras, who acquired the assets of Skully in 2017, the helmet is final
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