augmented reality

Google launches Resonance Audio, its new spatial audio SDK

As augmented reality slowly proliferates with the promise of bringing computer interaction into three-dimensional space, platform giants like Google are tasked with bringing every sense into 3D space,

First Minute Capital joins $5.8M seed for AR treasure hunt game Snatch

Pokemon Go is a game that spawns cute monsters for players to try to catch. But the massive popularity of the augmented reality title, which saw hoards of humans roaming parks and piers seeking elusiv

Amazon adds an AR shopping feature to its iOS app

Amazon today is introducing a new feature called AR View that lets customers visualize online products in their own living space, using their smartphone camera. Launched today in the Amazon app for iO

Microsoft expands HoloLens headsets to 29 new markets, now up to 39

Nearly three years on from Microsoft unveiling its HoloLens augmented reality headsets, the company today announced a major expansion of its availability: 29 more markets in Europe, nearly tripling

Target adds AR shopping to its mobile website

Target is rolling out a new way to shop using augmented reality technology, initially on its mobile website. The feature, called “See It In Your Space” will allow online shoppers to use th

Mozilla proposes combined WebXR standard for virtual and mixed reality in the browser

Although we may disagree on the usefulness of VR and AR today, it's hard to argue with the idea that it should be easier to develop for and deploy — especially on the web. That's why Mozilla is work

Magic Leap confirms $502 million Series D round

Mixed reality slash augmented reality startup Magic Leap announced today that it raised a $502 million Series D round led by Temasek with participation from EDBI, Grupo Globo, Janus Henderson, Alibab

Upskill Skylight update aimed at bringing augmented reality to mainstream

Upskill wants to be the development platform for your smart glasses, regardless of the brand. This agnostic approach is fairly unusual for companies building augmented reality applications and it prov

Trying out Google’s ‘Stranger Things’ AR stickers on the new Pixel 2

Google has new AR stickers coming to its Pixel devices, with rollout set to begin later this year. They use Google’s ARCore, which is designed as an easy way for Android developers to bring augm

Hands-on with Snapchat’s mediocre, crashy AR art

After trekking out to the middle of Central Park to see Snapchat's newest AR feature, I can solidly say that the best part of the experience was getting to spend some time outside during a beautiful f

Topology lets you try before you buy glasses using AR in an app

Topology Eyewear is an augmented reality app providing custom-fit glasses from a 3D scan of your face. Most glasses are mass manufactured to fit a supposedly symmetric head. The problem is, most of us

Surreal wants to be the one-stop shop for 3D virtual objects

Don’t expect the ARKit app rush to end any time soon. MojiLala, the betaworks-backed marketplace for emojis and emoticons, is today launching their second app. Meet Surreal, a marketplace that l

Snapchat’s new Filters can transform the sky above your head

Snapchat’s latest augmented reality feature is another implementation of the tech that applies to the world, rather than the faces found in frame when you take a picture. They’re called &#

Here are the best ARKit apps for iOS 11 you should try right now

Apple just released iOS 11 to the public, and a big feature is ARKit, the company’s SDK that lets developers easily create cool augmented reality apps. Even though Apple announced ARKit a few mo

Pokémon Go creator’s next game will incorporate audio into the AR experience

Niantic, makers of the hugely popular mobile game Pokémon Go, is developing a new AR title that will incorporate audio cues into the gaming experience, according to company CTO Phil Keslin. The exec

Goodbye, photo studios. Hello, colormass virtual photoshoots

Berlin-based colormass, one of the startups presenting today at TechCrunch Disrupt as part of the Battlefield, has developed a platform that lets you recreate an IKEA-style experience for your own me

ARAD helps developers get ads in their augmented reality apps

ARKit and other augmented reality tools are going to make the experience more and more popular among developers and users — but, like any new platform, there probably won’t be a sophisticated

Crypto Asset Visualizer turns your bitcoin into an AR pile of cash

Built in fewer than 24 hours at TC Disrupt SF 2017’s hackathon, CAV, or Crypto Asset Visualizer, does exactly what it sounds like – it makes it easier to visualize your cryptocurrency hold

Crunch Report | Everything Apple 2017

Apple releases the new iPhone X and iPhone 8, the latest version of the Apple Watch (Series 3) and Apple TV 4K. All this on Crunch Report.

IKEA Place, the retailer’s first ARKit app, creates lifelike pictures of furniture in your home

The Swedish home goods giant IKEA has been a trailblazer when it comes to applying new technology to improve its products and overall retail experience. Today, it's taking the latest step into the fu
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