augmented reality

Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers find certi

Augmented reality is certainly the gimmick du jour these days. Case in point: ABC News is covering tomorrow’s U.S. midterms using a custom-made 360-degree stage and AR technology. The media orga

Walmart is giving augmented reality a shot. The retailer today announced the launch of a new AR scanning tool in its iPhone application which will help customers with product comparisons. However, unl

Walmart’s warehouse club, Sam’s Club is preparing to open the doors at a new Dallas area store that will serve as a testbed for the latest in retail technology. Specifically, the retailer

Legitimate augmented reality use cases are hard to come by. Spatial, which dubs itself as a cross-reality platform, is launching today with $8 million in seed funding from iNovia Capital, Uber co-fou

Lyft, the transportation on demand company that is heading to a $15 billion IPO in 2019, is racing ahead with its autonomous vehicle plans. TechCrunch has learned that it is acquiring the London-base

After wrestling for more than a decade with the development of a technology that would create a three-dimensional map of the physical world, the team at 6D.ai is finally ready to open up to developers

It’s been a long, bumpy road for the Skully augmented reality motorcycle helmet brand. But under the leadership of Ivan Contreras, who acquired the assets of Skully in 2017, the helmet is final

On October 18 — just one week away — some of the most brilliant and innovative minds in reality creation will gather at UCLA’s Royce Hall in Los Angeles to attend TC Sessions AR/VR 2018. Whether

For a lot of consumers, Pokémon GO wasn’t their first exposure to augmented reality — it was the dog-selfie lens inside Snapchat. In the past few years, consumer use hasn’t evolved

Holy smokes, TC Sessions: AR/VR 2018 is less than a month away, and it’s going to be an epic, day-long event. But listen up tech fans, the following reality is neither augmented nor virtual: our $99

The worlds of augmented reality and VR theoretically represent a boundless expanse for startups looking to create a new digital future. Realizing that future is the tough part, and doing so while Goog

TC Sessions: AR/VR on October 18 at UCLA is gearing up to be a great show. Early-bird sales end after today, September 21. Don’t miss out on the biggest savings for this event — book your

Augmented reality has the potential to change how we interact with the internet; as these technologies scale, you can certainly bet that Facebook is going to be looking to shape what’s possible.

Popular travel app Kayak has put augmented reality to clever use with a new feature that lets you measure the size of your carry-on bag using just your smartphone. Its updated iOS app now takes advant

Microsoft HoloLens mixed reality glasses have always been interesting technology, but it’s never been clear how the company would move from novelty device to actual viable business use cases. To

After Friday, September 21, ticket prices for TC Sessions: AR/VR will jump $100 for the October 18 event hosted at UCLA. Buy your early-bird $99 tickets today before these savings fly the coop!

In 2018, VR adoption has plenty of demons to chase as it looks to build a larger, more mainstream audience. In 2017, the chief concern for most in the industry was the lack of content available for he

TechCrunch is heading to UCLA on October 18 and we’ve assembled some of the AR/VR industry’s most prescient founders, investors and executives to chat about the startups and trends driving