augmented reality
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The TechCrunch Podcast: Augmented reality’s promise
Welcome back to the TechCrunch Podcast, where we take a deeper dive into the hottest topics coming down tech’s pike. In this episode, Founders Fund partner Cyan Banister and Super Ventures managing partner Matt Miesnieks joined TechCrunch editor-in-chief Matthew Panzarino to talk the past, present and future of augmented reality. Read More
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Escher Reality is building the backend for cross-platform mobile AR
Y Combinator-backed, MIT spin-out Escher Reality is building a cross-platform toolkit and custom backend for mobile AR developers — aiming to lower the barrier to entry to building “compelling experiences”. Read More
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Omega Ophthalmics is an eye implant platform with the power of continuous AR
Google and other tech companies have come up with glasses and contact lenses for the purposes of AR, but Omega Ophthalmics is taking a much more invasive approach by using surgically implanted lenses to create a space for augmented reality inside the eye. Read More
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Reach Robotics closes $7.5M Series A for its augmented reality bots
After years of research and development, Reach Robotics has closed a $7.5 million Series A, co-led by Korea Investment Partners (KiP) and IGlobe, to bring its augmented reality bots to market in a big way. The Bristol-based startup is looking to expand into the U.S., and the team is exploring opportunities for growth into other European and Asian markets. Read More
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WaveOptics, maker of waveguide-based optics for AR, nabs $16M
WaveOptics, a UK startup that builds waveguide-based optics — technology based on hologram physics and photonic crystals — for augmented reality hardware, has raised $16 million (£12 million) to help build the next phase of its business. The Series B round of funding — which comes from previous investors Octopus Ventures, Touchstone Innovations plc and Robert Bosch… Read More
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Google Glass is apparently still around — and just got its first update in nearly three years
Dust off your Google Glasses, those who still have them — the $1,500 face computer is back in the spotlight today with a few updates. In its first update since September 2014, Google Glass got a “MyGlass” companion app update, some bug fixes and now supports Bluetooth. Read More
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Apple just created, and killed, a generation of AR businesses
Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a ‘real’ place. Basically, augmented reality. And, it just so happens that the holy grail of the home decor and architecture game has been, for years, being able to place decor and furniture inside a customer’s actual space. Read More
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Spektral raises $2.8 million for development of AI-powered green screen technology
The augmented reality acquisition space is hot — Facebook, Snap, Apple and others are throwing money at teams and technologies that promise to increase user engagement. Spektral, a Danish startup, is the latest venture-backed visual effects company setting its sights on the massive space. Spektral is announcing a $2.8 million round today from Litecap and Amp Ventures to continue… Read More
Latest Crunch Report
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Crunch Network
How to create the most value for the next technology wave
Major technology platforms shift every 10-15 years, with new platforms building on the ones they preceded. We’re due for the next major technology platform shift, and artificial intelligence, augmented reality and virtual reality are those next platforms. So how do you maximize value creation for the next wave? Read More
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Judah vs. the Machines: The race for prowess against a toy car
In the latest installment of Judah vs. the Machines, Judah ventures down to Anki, a company combining augmented reality and artificial intelligence to entertain fans of racing games. Anki utilizes smartphone cameras and a dedicated app to recreate the imagery of racing battles happening on a real physical track in front of you. Read More
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Prynt’s new mobile printer uses AR to create Harry Potter-style moving pictures
Printing static photos from your phone was so last year. Now, it’s all about AR. Prynt, a startup that makes a small mobile printer that connects to your phone, has just released their newest device, called Prynt Pocket. And the device puts a renewed focus on the company’s AR play, which essentially makes each printed photo a Harry Potter-style moving image. When you select a photo… Read More
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Google I/O 2017 VR keynote live blog
We’re here at day two of Google I/O 2017, and the show starts with a keynote specific to Google’s work in VR, led by its head of virtual reality and augmented reality, Clay Bavor. The keynote gets started at 9:30 AM PT (12:30 PM PT) so tune in. Read More
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Microsoft announces its own motion controllers for mixed reality
Microsoft doubled down on its commitment to what it called “mixed reality” today at its Build developer conference, revealing motion controllers that work closely with VR headsets from Acer. With a $399 bundle containing all you need coming later this year, it could be one of the more affordable ways out there to get into the VR game. Read More
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Will smartphone AR stunt virtual reality’s growth?
T.J. Miller’s Erlich Bachman from HBO’s Silicon Valley isn’t necessarily known for his business prowess, but his assertion that virtual reality is a hotbed of hype right now in Silicon Valley is right — the real question is where it goes from here. Read More
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Crunch Network
XR is a new way to consider the reality continuum
We are smack dab in the middle of the widespread proliferation of a new medium that plays with and alters our perception of space, time and physical presence. It’s a new something-reality, and folks in the industry and consumers alike are all scrambling to come up with the best way to describe these burgeoning modalities of interacting with physical and virtual space. Read More
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Imagining five retro technologies as startup pitches
Silicon Valley is a bubble. Go into any SoMa coffee shop and you’ll hear founders and investors alike singing the praises of Hyperloop and flying cars — sci-fi tropes reincarnated by billionaires with a god complex. This isn’t to say these technologies shouldn’t be pursued, but sometimes it’s healthy to remember that we are effectively pulling a Facebook… Read More
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The augmented reality gold rush is afoot
Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup. This week’s launch of Facebook’s Camera Effects platform means there are suddenly 1.8 billion people waiting to be entertained by digital overlays on the real world. Read More
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An NBA team is turning their scoreboard into an AR basketball game
Yo dawg, I heard you like basketball, so we built an AR basketball game you can play while you’re at a basketball game. Ok fine, this isn’t how the reigning NBA Champion Cleveland Cavaliers announced their new Augmented Reality game. But they should have. Launching today, Deep in the Q (named after Cleveland’s Quicken Loans arena) is an AR basketball game launching just… Read More
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