augmented reality

eBay’s new AR tool helps sellers find the right box for their item

It looks like someone found a practical use case for AR that’s not about trying on makeup or catching Pokémon. Ebay today introduced a new AR-powered feature that helps sellers figure out the b

Blue Vision Labs, which builds ‘collaborative’ AR, emerges from stealth with $14.5M led by GV

Blue Vision Labs, a London-based augmented reality startup co-founded by computer vision experts from Oxford and Imperial College, is emerging from stealth today with a new platform that it claims wil

Edgybees raises $5.5M to bring better AR to cars and drones

It’s one thing to dispatch a drone when an accident happens to get an aerial overview of what’s happening on the ground, but you get far better situational awareness if you can use augment

Google adopts a new approach to bring its AR service to China

Google has adopted a novel way to do business in China, where its online services continue to be censored, after it partnered directly with three OEMs to bring its augmented reality service to the cou

Apple, LG and Valve did not invest in OLED display maker eMagin

Update: A source very close to Apple says that the company has not invested in OLED display maker eMagin — and, according to a statement eMagin has now also published, nor have Valve and LG: &#

The NYT debuts its first augmented reality-enhanced story on iOS

Apple’s investment in AR technologies has been ushering in a new wave of apps, from those that let you perform more practical tasks – like visualizing furniture placement in rooms –

Apple’s augmented reality tool kit can now detect walls and 2D images in beta

Apple is rolling out an upgrade to its augmented reality toolbox, ARKit, to developers in a beta version today. ARKit 1.5 adds a few marquee features including one big one: wall detection. Up until th

LiveMap shows off latest prototype of augmented reality motorcycle helmet

LiveMap launched in TechCrunch’s Hardware Battlefield CES 2014 and is getting closer to producing its augmented reality helmet. Since launching, the product has evolved to a working prototype. I

The tech industry needs to move towards responsible innovation in 2018

It is incumbent for us, the technology community, to reach out to the regulators and legislators to help them better understand the wider impact of the things we’re working on. And it’s our respon

Celebrity hologram startup 8i to lay off half its staff

8i, the New Zealand and Los Angeles-based augmented reality startup bringing celebrity personalities into immersive experiences, is laying off about half of its 70-person staff, according to a report

The new reality of mobile AR and computer vision venture capital

Mobile AR from Apple, Google and Facebook and computer vision/machine learning (CV/ML) are focusing the minds and wallets of VCs in Silicon Valley, China and beyond. The $2.5 billion invested in AR/V

Augmented reality treasure hunting app Seek pivots to become a hub for AR projects

One year after launching at South by Southwest with an augmented reality treasure hunting app, the Utah-based startup Seek has returned with an update transforming its service into a “YouTube fo

Why the YouTube of AR won’t be YouTube

Matt Miesnieks Contributor Matt Miesnieks is a partner at Super Ventures. More posts by this contributor The product design challenges of AR on smartphones A couple of years ago when I was working at

AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly

We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on

Pokémon Go creator raises $200 million ahead of Harry Potter game launch

Pokémon Go creator Niantic has raised a new $200 million in funding, reports The Wall Street Journal. The Series B raise was led by Spark Capital, and includes participation from Founders Fund, Merit

Black Eyed Peas’ graphic novel, ‘Masters of the Sun,’ gets the AR treatment

Black Eyed Peas frontman took heed of Steve Jobs’ “think different” but perhaps more so, he has kept it all the way 100 by being fresh and original — the core values of golden-ag

Apple acquired augmented reality headset startup Vrvana for $30M

As Apple reportedly ramps up work to ship an augmented reality headset in 2020, it has acquired a startup from Montreal, Canada that could help it get there. TechCrunch has learned that Apple has ac

Niantic’s follow-up to Pokémon Go will be a Harry Potter AR game launching in 2018

Niantic Labs had tremendous success with Pokémon Go, which paired their expertise in building location-based augmented reality mobile experiences with a top-flight IP with a ravenous fan base. So, it

Apple said to be working on AR headset aimed for potential 2020 ship date

Apple is working on technology that would enable it to build an augmented reality headset by 2019, with shipping targeted for as soon as 2020, according to a new report from Bloomberg. The device woul

Google launches Resonance Audio, its new spatial audio SDK

As augmented reality slowly proliferates with the promise of bringing computer interaction into three-dimensional space, platform giants like Google are tasked with bringing every sense into 3D space,
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