augmented reality
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Here are the best ARKit apps for iOS 11 you should try right now
Apple just released iOS 11 to the public, and a big feature is ARKit, the company’s SDK that lets developers easily create cool augmented reality apps. Even though Apple announced ARKit a few months ago, there aren’t a ton of good options available right now to test out AR on your phone. But we’ve found a few good ones that will at least let you see the potential of… Read More
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Pokémon Go creator’s next game will incorporate audio into the AR experience
Niantic, makers of the hugely popular mobile game Pokémon Go, is developing a new AR title that will incorporate audio cues into the gaming experience, according to company CTO Phil Keslin. The executive had just exited the stage at TechCrunch Disrupt San Francisco, where he had spoken on a panel about the upcoming wave of AR applications, and the potential for the AR market in the wake of… Read More
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Goodbye, photo studios. Hello, colormass virtual photoshoots
Berlin-based colormass, one of the startups presenting today at TechCrunch Disrupt as part of the Battlefield, has developed a platform that lets you recreate an IKEA-style experience for your own merchandise: highly realistic, but digitally manipulated 3D facsimiles. Read More
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ARAD helps developers get ads in their augmented reality apps
ARKit and other augmented reality tools are going to make the experience more and more popular among developers and users — but, like any new platform, there probably won’t be a sophisticated way to monetize them yet outside of paying for a download. A team of developers from Google and Snapchat at the TechCrunch Disrupt SF 2017 hackathon are hoping to take the learnings from… Read More
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Crypto Asset Visualizer turns your bitcoin into an AR pile of cash
Built in fewer than 24 hours at TC Disrupt SF 2017’s hackathon, CAV, or Crypto Asset Visualizer, does exactly what it sounds like – it makes it easier to visualize your cryptocurrency holdings. Using augmented reality, CAV calculates the USD value of your crypto holdings, then displays a virtual pile of cash on the ground in front of you. Right now it’s a demo – and… Read More
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Crunch Report | Everything Apple 2017
Apple releases the new iPhone X and iPhone 8, the latest version of the Apple Watch (Series 3) and Apple TV 4K. All this on Crunch Report. Read More
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IKEA Place, the retailer’s first ARKit app, creates lifelike pictures of furniture in your home
The Swedish home goods giant IKEA has been a trailblazer when it comes to applying new technology to improve its products and overall retail experience. Today, it’s taking the latest step into the future of shopping with the launch of IKEA Place, one of the first wave of augmented reality apps getting released today to work with Apple’s new ARKit technology and iOS 11. Read More
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Virtual science lab startup Labster bags $10M to accelerate its ed tech play
Ed tech startup Labster whose software platform enables virtual simulations of laboratories for teaching life science to students, has closed a $10 million Series A round of funding led by early stage European VC firm Balderton Capital. Read More
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Crunch Report | Google Unveils ARCore
Google unveils ARCore, YouTube’s big redesign exits out of beta, Google Maps now makes it easier to find parking and Thiel backs offshore herpes vaccine trial. All this on Crunch Report. Read More
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This VR cycle is dead
At this year’s E3 — aka the biggest date in the gaming industry calendar — there was an Oculus-shaped rift where the Oculus-shaped Rift should have been showing off its vision of the future of electronic gaming and entertainment. Read More
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The TechCrunch Podcast: Augmented reality’s promise
Welcome back to the TechCrunch Podcast, where we take a deeper dive into the hottest topics coming down tech’s pike. In this episode, Founders Fund partner Cyan Banister and Super Ventures managing partner Matt Miesnieks joined TechCrunch editor-in-chief Matthew Panzarino to talk the past, present and future of augmented reality. Read More
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Escher Reality is building the backend for cross-platform mobile AR
Y Combinator-backed, MIT spin-out Escher Reality is building a cross-platform toolkit and custom backend for mobile AR developers — aiming to lower the barrier to entry to building “compelling experiences”. Read More
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Omega Ophthalmics is an eye implant platform with the power of continuous AR
Google and other tech companies have come up with glasses and contact lenses for the purposes of AR, but Omega Ophthalmics is taking a much more invasive approach by using surgically implanted lenses to create a space for augmented reality inside the eye. Read More
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Reach Robotics closes $7.5M Series A for its augmented reality bots
After years of research and development, Reach Robotics has closed a $7.5 million Series A, co-led by Korea Investment Partners (KiP) and IGlobe, to bring its augmented reality bots to market in a big way. The Bristol-based startup is looking to expand into the U.S., and the team is exploring opportunities for growth into other European and Asian markets. Read More
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WaveOptics, maker of waveguide-based optics for AR, nabs $16M
WaveOptics, a UK startup that builds waveguide-based optics — technology based on hologram physics and photonic crystals — for augmented reality hardware, has raised $16 million (£12 million) to help build the next phase of its business. The Series B round of funding — which comes from previous investors Octopus Ventures, Touchstone Innovations plc and Robert Bosch… Read More
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Google Glass is apparently still around — and just got its first update in nearly three years
Dust off your Google Glasses, those who still have them — the $1,500 face computer is back in the spotlight today with a few updates. In its first update since September 2014, Google Glass got a “MyGlass” companion app update, some bug fixes and now supports Bluetooth. Read More
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Apple just created, and killed, a generation of AR businesses
Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a ‘real’ place. Basically, augmented reality. And, it just so happens that the holy grail of the home decor and architecture game has been, for years, being able to place decor and furniture inside a customer’s actual space. Read More
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Spektral raises $2.8 million for development of AI-powered green screen technology
The augmented reality acquisition space is hot — Facebook, Snap, Apple and others are throwing money at teams and technologies that promise to increase user engagement. Spektral, a Danish startup, is the latest venture-backed visual effects company setting its sights on the massive space. Spektral is announcing a $2.8 million round today from Litecap and Amp Ventures to continue… Read More
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How to create the most value for the next technology wave
Major technology platforms shift every 10-15 years, with new platforms building on the ones they preceded. We’re due for the next major technology platform shift, and artificial intelligence, augmented reality and virtual reality are those next platforms. So how do you maximize value creation for the next wave? Read More
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