augmented reality

Popular travel app Kayak has put augmented reality to clever use with a new feature that lets you measure the size of your carry-on bag using just your smartphone. Its updated iOS app now takes advant

Microsoft HoloLens mixed reality glasses have always been interesting technology, but it’s never been clear how the company would move from novelty device to actual viable business use cases. To

After Friday, September 21, ticket prices for TC Sessions: AR/VR will jump $100 for the October 18 event hosted at UCLA. Buy your early-bird $99 tickets today before these savings fly the coop!

In 2018, VR adoption has plenty of demons to chase as it looks to build a larger, more mainstream audience. In 2017, the chief concern for most in the industry was the lack of content available for he

TechCrunch is heading to UCLA on October 18 and we’ve assembled some of the AR/VR industry’s most prescient founders, investors and executives to chat about the startups and trends driving

VNTANA CEO Ashley Crowder calls the company’s technology, “the world’s first scalable, affordable and interactive hologram.” The startup’s tech has certainly wowed crowds in recent years. In

It’s been a long and trip-filled wait but mixed reality headgear maker Magic Leap will finally, finally be shipping its first piece of hardware this summer. We were still waiting on the price-ta

InkHunter, an augmented reality tattoo try-on app that was born out of a 48-hour hackathon back in the altogether gentler days of 2014, has bagged a place in Y Combinator’s summer 2018 batch, sc

Earlier this year, in a small, grey-walled storefront inside a very large mall in Torrance, Calif. (just past the AMC Center) , the virtual reality game-maker Survios planted its first flag in the mar

Google managed to elicit an audible gasp from the crowd at I/O today when it showed off a new augmented feature for Maps. It was a clear standout during a keynote that contained plenty of iterative up

Cyan Banister Contributor Cyan Banister is a partner at Founders Fund, where she invests across sectors and stages with a particular interest in augmented reality, fertility, heavily regulated industr

With the debut of his Eminem Augmented app at Coachella last night, hip hop’s not-so-merry prankster took the (somewhat revolutionary) step of embracing the machine that so many musicians have

Over 13 million augmented reality apps built using Apple’s ARKit have been downloaded since the release of iOS 11 on September 19, 2017, according to new data from app intelligence firm, Sensor

Amid a flurry of educational-related announcements at Apple’s press event this morning, the company also unveiled a new feature in its learn-to-code app Swift Playgrounds, that will help teach a

AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to visual

It looks like someone found a practical use case for AR that’s not about trying on makeup or catching Pokémon. Ebay today introduced a new AR-powered feature that helps sellers figure out the b

Blue Vision Labs, a London-based augmented reality startup co-founded by computer vision experts from Oxford and Imperial College, is emerging from stealth today with a new platform that it claims wil

It’s one thing to dispatch a drone when an accident happens to get an aerial overview of what’s happening on the ground, but you get far better situational awareness if you can use augment

Google has adopted a novel way to do business in China, where its online services continue to be censored, after it partnered directly with three OEMs to bring its augmented reality service to the cou

Update: A source very close to Apple says that the company has not invested in OLED display maker eMagin — and, according to a statement eMagin has now also published, nor have Valve and LG: &#