augmented reality

  • LiveMap shows off latest prototype of augmented reality motorcycle helmet

    LiveMap shows off latest prototype of augmented reality motorcycle helmet

    LiveMap launched in TechCrunch’s Hardware Battlefield CES 2014 and is getting closer to producing its augmented reality helmet. Since launching, the product has evolved to a working prototype. I tried it on at CES and it seemed to work fine. The current version of helmet features a small transparent screen mounted on the visor. A small projector is mounted in the chin of the helmet. Read More

  • The tech industry needs to move towards responsible innovation in 2018 Crunch Network

    The tech industry needs to move towards responsible innovation in 2018

    It is incumbent for us, the technology community, to reach out to the regulators and legislators to help them better understand the wider impact of the things we’re working on. And it’s our responsibility to be transparent and honest with consumers about how we’re using their data and what they can expect from us. Read More

  • Celebrity hologram startup 8i to lay off half its staff

    Celebrity hologram startup 8i to lay off half its staff

    8i, the New Zealand and Los Angeles-based augmented reality startup bringing celebrity personalities into immersive experiences, is laying off about half of its 70-person staff, according to a report in Variety and confirmed by the company. “Although we’ve made significant progress, we are continuously challenging our assumptions about where the AR/VR market is headed and how it… Read More

  • The new reality of mobile AR and computer vision venture capital Crunch Network

    The new reality of mobile AR and computer vision venture capital

    Mobile AR from Apple, Google and Facebook and computer vision/machine learning (CV/ML) are focusing the minds and wallets of VCs in Silicon Valley, China and beyond. The $2.5 billion invested in AR/VR so far this year was balanced across AR and VR, but now mobile AR and CV/ML are the new hotness. I spoke to a few friends about how the investment market has evolved. Read More

  • Augmented reality treasure hunting app Seek pivots to become a hub for AR projects

    Augmented reality treasure hunting app Seek pivots to become a hub for AR projects

    One year after launching at South by Southwest with an augmented reality treasure hunting app, the Utah-based startup Seek has returned with an update transforming its service into a “YouTube for AR”. Rather than being focused on disappearing, site-specific augmented reality experiences, the company now wants to be a hub where developers can post their augmented reality projects… Read More

  • Why the YouTube of AR won’t be YouTube Crunch Network

    Why the YouTube of AR won’t be YouTube

    A couple of years ago when I was working at Samsung, around the time the GearVR was being launched, there were lots of ideas flying around regarding the services to offer alongside the device. Many (most) of these ideas were related to hosting 360 Video content, and our boss David Eun (ex-YouTube) often reminded everyone that YouTube will be the YouTube of VR. He meant that the content on… Read More

  • AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly

    AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly

    We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on the eve of the conference kicking off, it’s done just that. Today the company announced Amazon Sumerian, a new platform for developers to build and host VR, AR and 3D apps quickly and… Read More

  • Pokémon Go creator raises $200 million ahead of Harry Potter game launch

    Pokémon Go creator raises $200 million ahead of Harry Potter game launch

    Pokémon Go creator Niantic has raised a new $200 million in funding, reports The Wall Street Journal. The Series B raise was led by Spark Capital, and includes participation from Founders Fund, Meritech, Javelin Venture Capital, You & Mr. Jones and NetEase, Inc. Spark partner Megan Quinn is also joining Niantic’s board as part of the new financing deal. Niantic is known for its… Read More

  • Black Eyed Peas’ graphic novel, ‘Masters of the Sun,’ gets the AR treatment

    Black Eyed Peas’ graphic novel, ‘Masters of the Sun,’ gets the AR treatment

    Black Eyed Peas frontman will.i.am took heed of Steve Jobs’ “think different” but perhaps more so, he has kept it all the way 100 by being fresh and original — the core values of golden-age hip-hop. Today, the group released an augmented reality app, available on iOS and Android, to go with its graphic novel Masters of the Sun: The Zombie Chronicles. The story… Read More

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