augmented reality

The sorry state of AR startups in 2019

Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them. The company’s executives have been motioning interest in following their r

Snagging Pearson’s AR assets and $1 million in cash, GIGXR is ready for its close up

Meet GIGXR, the new owner of all the assets of Pearson Immersive Learning Group, a subsidiary of the education and media publishing giant, Pearson. Formed specifically to roll up Pearson’s virtu

North ending production of current Focals smart glasses to focus on Focals 2.0

Smart glasses maker North announced today that it will be ending production of its first-generation Focals glasses, which it brought to market for consumers last year. The company says it will instead

VR/AR startup valuations reach $45 billion (on paper)

Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include

Microsoft introduces Windows 10X for dual-screen devices

At its annual Surface hardware event in New York, Microsoft today announced the expected set of updates to its existing hardware lineup. The biggest surprise, though, was surely the announcement of th

North now offers Focals smart glasses fittings and purchases via app

North’s Focals smart glasses are the first in the category to even approach mainstream appeal, but to date, the only way to get a pair has been to go into a physical North showroom and get a cus

Through crowdsourcing, Cerberus Interactive wants to take location-based gaming to the masses

Sami Khan began his work in the startup world by marketing mobile-based investment services like Acorns. Now the marketer who helped grow that business to a nearly $1 billion valuation is turning his

Google launches ‘Live View’ AR walking directions for Google Maps

Google is launching a beta of its augmented reality walking directions feature for Google Maps, with a broader launch that will be available to all iOS and Android devices that have system-level suppo

The Knight Foundation launches $750,000 initiative for immersive technology for the arts

The John S. and James L. Knight Foundation is looking for pitches on how to enhance and augment traditional creative arts through immersive technologies. Through a partnership with Microsoft the found

NASA’s historic Apollo 11 launch comes to your phone in AR

We’re nearing the 50th anniversary of the Apollo 11 Moon landing (on July 20) and, to celebrate, there’s an interactive augmented reality app called 321 LAUNCH that will bring a faithful r

YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a not

Once poised to kill the mouse and keyboard, Leap Motion plays its final hand

The company sought to completely change how we interact with computers, but now Leap Motion is selling itself off. Apple reportedly tried to get their hands on the hand-tracking tech, which Leap Motio

Medivis gets FDA approval for its augmented reality surgical planning toolkit

Augmented reality is coming to the operating room theater sooner than anyone may have predicted. Medivis, which launched its product suite earlier this year, has now received approval from the Food an

VCs give failed AR startup Meta a do-over with new CEO, corporate entity

AR startup Meta’s original investors might have been screwed by the company’s collapse and fire sale, but a pair of VC firms are giving the brand another shot with a new corporate entity a

Move over Ready Player One — the future of AR might be in furniture

Last week Modsy, a San Francisco-based startup, raised a large amount of funding — $37 million in C-round funding to be precise. And that followed a $23 million Series B round in December 2017.

‘Weird Cuts’ is Google’s new AR experiment that lets you cut out pieces of reality to make collages

In addition to preserving art and historic landmarks around the world, Google’s Arts & Culture division also likes to collaborate with artists to experiment with integrations between technol

Microsoft announces the $3,500 HoloLens 2 Development Edition

As part of its rather odd Thursday afternoon pre-Build news dump, Microsoft today announced the HoloLens 2 Development Edition. The company announced the much-improved HoloLens 2 at MWC Barcelona earl

AR will mean dystopia if we don’t act today

The AR industry can avoid the creepy aspects of today’s data collection methods without hindering innovation.

The definitive Niantic reading guide

In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant

Meow Wolf, the George R.R. Martin-backed immersive experience designer, pushes into XR

It’s been a long time since the original 10 members of Meow Wolf’s art collective had to scrounge in dumpsters for the raw materials to bring their galaxy-spanning visions to life. Now, wi
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