augmented reality

Enterprise AR is an opportunity to ‘do well by doing good,’ says General Catalyst

A founder-investor panel on augmented reality (AR) technology here at TechCrunch Disrupt Berlin suggests growth hopes for the space have regrouped around enterprise use-cases, after the VR consumer h

MWM Immersive is finally combining virtual reality and location-based immersive theater

Using the time-worn and trusty narrative of Charles Dickens’ “A Christmas Carol” as its platform, MWM Immersive, a division of Madison Wells Media, is finally taking location-based v

WiARframe wants to make building AR experiences easy

Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt Berlin, believe

Banuba raises $7M to supercharge any app or device with the ability to really see you

Regardless of whether its immediate future is obvious or not, AR has a future if the amount of investment pouring into the space is anything to go by. In 2016 AR and VR attracted $2.3 billion worth of

Snap launches a certification program for AR shops to craft branded lenses

Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers find certi

ABC News is covering the midterms in augmented reality

Augmented reality is certainly the gimmick du jour these days. Case in point: ABC News is covering tomorrow’s U.S. midterms using a custom-made 360-degree stage and AR technology. The media orga

Walmart adds an AR scanner to its iOS app for product comparisons

Walmart is giving augmented reality a shot. The retailer today announced the launch of a new AR scanning tool in its iPhone application which will help customers with product comparisons. However, unl

Walmart’s test store for new technology, Sam’s Club Now, opens next week in Dallas

Walmart’s warehouse club, Sam’s Club is preparing to open the doors at a new Dallas area store that will serve as a testbed for the latest in retail technology. Specifically, the retailer
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Being bullish on AR — to a point

Last week’s TC Sessions: AR/VR was a fascinating study of the industry in myriad ways — not the

Spatial raises $8 million to bring augmented reality to your office life

Legitimate augmented reality use cases are hard to come by. Spatial, which dubs itself as a cross-reality platform, is launching today with $8 million in seed funding from iNovia Capital, Uber co-fou

Lyft speeds ahead with its autonomous initiatives

Lyft, the transportation on demand company that is heading to a $15 billion IPO in 2019, is racing ahead with its autonomous vehicle plans. TechCrunch has learned that it is acquiring the London-base

6D.ai opens up its beta

After wrestling for more than a decade with the development of a technology that would create a three-dimensional map of the physical world, the team at 6D.ai is finally ready to open up to developers

Skully AR motorcycle helmet returns from the dead under new ownership

It’s been a long, bumpy road for the Skully augmented reality motorcycle helmet brand. But under the leadership of Ivan Contreras, who acquired the assets of Skully in 2017, the helmet is final

Four reasons why you should attend TC Sessions AR/VR 2018

On October 18 — just one week away — some of the most brilliant and innovative minds in reality creation will gather at UCLA’s Royce Hall in Los Angeles to attend TC Sessions AR/VR 2018. Whether

We’re talking AR with Snap’s camera platform head at TC Sessions: AR/VR

For a lot of consumers, Pokémon GO wasn’t their first exposure to augmented reality — it was the dog-selfie lens inside Snapchat. In the past few years, consumer use hasn’t evolved

Last day to buy early-bird tickets for TC Sessions: AR/VR 2018

Holy smokes, TC Sessions: AR/VR 2018 is less than a month away, and it’s going to be an epic, day-long event. But listen up tech fans, the following reality is neither augmented nor virtual: our $99

Hear from investors at General Catalyst, FirstMark and Shasta at TC Sessions: AR/VR

The worlds of augmented reality and VR theoretically represent a boundless expanse for startups looking to create a new digital future. Realizing that future is the tough part, and doing so while Goog

Early-bird tickets close today, 9/21

TC Sessions: AR/VR on October 18 at UCLA is gearing up to be a great show. Early-bird sales end after today, September 21. Don’t miss out on the biggest savings for this event — book your

Facebook’s Camera AR platform head is coming to TC Sessions: AR/VR

Augmented reality has the potential to change how we interact with the internet; as these technologies scale, you can certainly bet that Facebook is going to be looking to shape what’s possible.

Kayak’s new AR feature will tell you if your carry-on bag fits the overhead bin

Popular travel app Kayak has put augmented reality to clever use with a new feature that lets you measure the size of your carry-on bag using just your smartphone. Its updated iOS app now takes advant
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