augmented reality

Squint peers at $13M led by Sequoia for AR aimed at B2B to interact with physical objects

Apple’s and Google’s move into smart augmented reality several years ago, creating ways for people to use their smartphone cameras to identify everyday objects to interact with them, put t

Google launches AR beauty ads for lip and eye products

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands

Snap partners with edtech company Inspirit to bring its AR tech to 50 US schools

Snap is partnering with edtech company Inspirit to bring augmented reality into classrooms to help students better understand STEM lessons, the company announced on Wednesday. The two companies are wo

Snap shutters its enterprise services division after less than a year

Snap is closing down a division of its company designed to offer its AR expertise to enterprise customers. The initiative, called AR Enterprise Service, or ARES, was announced in March of this year, a

Envisics closes $100M to advance AR heads-up display tech in cars

Envisics, a U.K.-based holographics company building in-car technology that projects navigation, safety alerts and other data onto the inside of a windscreen, has closed a $100 million Series C round.

Magic Leap’s original headset will stop working at the end of 2024

As a company, Magic Leap moved on from its first headset some time ago. Along with a new CEO came a major pivot. With the Magic Leap 2, the startup went all in on enterprise — a far safer and mo

TikTok’s ‘Effect House’ AR development platform exits beta

TikTok’s AR development platform called “Effect House,” which allows creators to build AR effects for use in the video app, is officially out of beta. Creators can now download Effec

Mirrorscape’s new AR tabletop platform could enhance your D&D campaign

Yet another virtual tabletop (VTT) tool has joined the fray, giving Dungeons & Dragons, Pathfinder and tabletop role-playing gamers alike a new augmented reality experience. Mirrorscape, a mixed r

VR is dead

That’s because VR is missing the one crucial thing that could’ve taken it from “cool toy” to “must-have device.”

Brilliant Labs puts AI in front of your eye with its tiny open-source AR lens

Brilliant Labs’ augmented reality wearable stands in stark contrast to Apple’s pricey, bulky, stealthy Vision Pro. The startup’s inaugural product, Monocle, is an open-source, pocket

Avatar startup Genies launches $1M fund for developers building AR experiences

Genies, the Bob Iger-backed avatar tech company, announced Thursday the launch of its Developer Engagement Fund to reward developers that build AR experiences via Genies’ recently announced develope

Apple’s AR headset is a game-changer for startups

Even with its hefty price tag, the Apple Vision Pro is still a killer device. Startups should pay attention.

Sorry, but Apple’s Vision Pro isn’t for you

We’ve never met. We’ve never talked. And still, I feel confident telling you that the Vision Pro isn’t for you. At the end of the day, it’s an odds game. You’re most people, and it’s there

Apple acquires Mira, a startup building lightweight AR hardware

Apple has acquired Mira, an augmented reality (AR) headset startup, for an undisclosed amount, according to The Verge. Founded by entrepreneur Ben Taft in 2016 and based in Los Angeles, Mira has been

The Apple Vision Pro headset will cost $3,499, out early 2024

At WWDC today, Apple unveiled its long-awaited AR headset, which consumers have been anticipating for years. But how much will the Apple Vision Pro cost? Apple Vision Pro will retail for $3,499, and i

How to watch Apple unveil its AR/VR headset, iOS 17 and more at WWDC 2023

Today’s the big day, and we’re expecting big things — well, one really big thing for sure. Apple will kick off WWDC 2023 at 10AM PT Monday June 5 with its customary keynote. As ever, the

A brief history of VR and AR

By the time Howard Rheingold’s “Virtual Reality” was published in 1991, the Sensorama was already a “slowly deteriorating” relic stashed away in a cabana next the pool at its invento

Apple invites media to WWDC 2023 keynote, where AR headset is expected to debut

Apple has sent out official invitations to select media to attend its WWDC 2023 keynote in person at the company’s Apple Park headquarters in Cupertino, California. The keynote is set to take pl

Niantic’s new game Peridot is Pokémon GO meets Tamagotchi

From the makers of Pokémon GO comes another mobile game that brings cute little creatures to our fingertips: Peridot. Like a ’90s Tamagotchi toy, Peridot is a pet simulator, but it takes place comp

Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Ti
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