augmented reality

Earlier this year, in a small, grey-walled storefront inside a very large mall in Torrance, Calif. (just past the AMC Center) , the virtual reality game-maker Survios planted its first flag in the mar

Google managed to elicit an audible gasp from the crowd at I/O today when it showed off a new augmented feature for Maps. It was a clear standout during a keynote that contained plenty of iterative up

Cyan Banister Contributor Cyan Banister is a partner at Founders Fund, where she invests across sectors and stages with a particular interest in augmented reality, fertility, heavily regulated industr

With the debut of his Eminem Augmented app at Coachella last night, hip hop’s not-so-merry prankster took the (somewhat revolutionary) step of embracing the machine that so many musicians have

Over 13 million augmented reality apps built using Apple’s ARKit have been downloaded since the release of iOS 11 on September 19, 2017, according to new data from app intelligence firm, Sensor

Amid a flurry of educational-related announcements at Apple’s press event this morning, the company also unveiled a new feature in its learn-to-code app Swift Playgrounds, that will help teach a

AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to visual

It looks like someone found a practical use case for AR that’s not about trying on makeup or catching Pokémon. Ebay today introduced a new AR-powered feature that helps sellers figure out the b

Blue Vision Labs, a London-based augmented reality startup co-founded by computer vision experts from Oxford and Imperial College, is emerging from stealth today with a new platform that it claims wil

It’s one thing to dispatch a drone when an accident happens to get an aerial overview of what’s happening on the ground, but you get far better situational awareness if you can use augment

Google has adopted a novel way to do business in China, where its online services continue to be censored, after it partnered directly with three OEMs to bring its augmented reality service to the cou

Update: A source very close to Apple says that the company has not invested in OLED display maker eMagin — and, according to a statement eMagin has now also published, nor have Valve and LG: &#

Apple’s investment in AR technologies has been ushering in a new wave of apps, from those that let you perform more practical tasks – like visualizing furniture placement in rooms –

Apple is rolling out an upgrade to its augmented reality toolbox, ARKit, to developers in a beta version today. ARKit 1.5 adds a few marquee features including one big one: wall detection. Up until th

LiveMap launched in TechCrunch’s Hardware Battlefield CES 2014 and is getting closer to producing its augmented reality helmet. Since launching, the product has evolved to a working prototype. I

It is incumbent for us, the technology community, to reach out to the regulators and legislators to help them better understand the wider impact of the things we’re working on. And it’s our respon

8i, the New Zealand and Los Angeles-based augmented reality startup bringing celebrity personalities into immersive experiences, is laying off about half of its 70-person staff, according to a report

Mobile AR from Apple, Google and Facebook and computer vision/machine learning (CV/ML) are focusing the minds and wallets of VCs in Silicon Valley, China and beyond. The $2.5 billion invested in AR/V

One year after launching at South by Southwest with an augmented reality treasure hunting app, the Utah-based startup Seek has returned with an update transforming its service into a “YouTube fo

Matt Miesnieks Contributor Matt Miesnieks is a partner at Super Ventures. More posts by this contributor The product design challenges of AR on smartphones A couple of years ago when I was working at