augmented reality

Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them. The company’s executives have been motioning interest in following their r

Meet GIGXR, the new owner of all the assets of Pearson Immersive Learning Group, a subsidiary of the education and media publishing giant, Pearson. Formed specifically to roll up Pearson’s virtu

Smart glasses maker North announced today that it will be ending production of its first-generation Focals glasses, which it brought to market for consumers last year. The company says it will instead

Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include

At its annual Surface hardware event in New York, Microsoft today announced the expected set of updates to its existing hardware lineup. The biggest surprise, though, was surely the announcement of th

North’s Focals smart glasses are the first in the category to even approach mainstream appeal, but to date, the only way to get a pair has been to go into a physical North showroom and get a cus

Sami Khan began his work in the startup world by marketing mobile-based investment services like Acorns. Now the marketer who helped grow that business to a nearly $1 billion valuation is turning his

Google is launching a beta of its augmented reality walking directions feature for Google Maps, with a broader launch that will be available to all iOS and Android devices that have system-level suppo

The John S. and James L. Knight Foundation is looking for pitches on how to enhance and augment traditional creative arts through immersive technologies. Through a partnership with Microsoft the found

We’re nearing the 50th anniversary of the Apollo 11 Moon landing (on July 20) and, to celebrate, there’s an interactive augmented reality app called 321 LAUNCH that will bring a faithful r

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a not

The company sought to completely change how we interact with computers, but now Leap Motion is selling itself off. Apple reportedly tried to get their hands on the hand-tracking tech, which Leap Motio

Augmented reality is coming to the operating room theater sooner than anyone may have predicted. Medivis, which launched its product suite earlier this year, has now received approval from the Food an

AR startup Meta’s original investors might have been screwed by the company’s collapse and fire sale, but a pair of VC firms are giving the brand another shot with a new corporate entity a

Last week Modsy, a San Francisco-based startup, raised a large amount of funding — $37 million in C-round funding to be precise. And that followed a $23 million Series B round in December 2017.

In addition to preserving art and historic landmarks around the world, Google’s Arts & Culture division also likes to collaborate with artists to experiment with integrations between technol

As part of its rather odd Thursday afternoon pre-Build news dump, Microsoft today announced the HoloLens 2 Development Edition. The company announced the much-improved HoloLens 2 at MWC Barcelona earl

The AR industry can avoid the creepy aspects of today’s data collection methods without hindering innovation.

In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant

It’s been a long time since the original 10 members of Meow Wolf’s art collective had to scrounge in dumpsters for the raw materials to bring their galaxy-spanning visions to life. Now, wi