augmented reality

Snapchat has launched a new in-app game called Ghost Phone designed to showcase the company’s AR technology by allowing players to discover the secrets of an abandoned phone and hunt supernatura

From Project Ara to Wave, Google has a rich history of bailing on neat ideas when the going gets tough. Yet unlike those forgone experiments, augmented-reality glasses apparently aren’t doomed t

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in th

It’s been an interesting life for Magic Leap, the augmented reality startup with big dreams and some big moments of hubris thus far. Today, the company detailed the availability and pricing of i

Pokémon GO developer Niantic is running into trouble as it builds “the real-world metaverse.” Like so many other tech companies facing turbulent economic times, the company decided to let

WayRay's deck consists of a whopping 75 slides — around 50 more than I would typically recommend — and it's clear that the founders took a different tack than what we're used to seeing these days.

As more tech companies develop virtual and augmented reality products, some oversight groups are trying to keep the industry on the same page. The newest of these is the Metaverse Standards Forum, whi

Meta is scaling back its plans for its augmented reality (AR) glasses and is pivoting its Portal smart display device away from the consumer market, according to a new report from The Information. The

Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature called Virtual Try-On for Shoes that will allow cu

New functionality arriving in iOS 16 will enable apps to trigger real-world actions hands-free. That means users could do things like start playing music just by walking into a room or turning on an e

A game studio, HiDef, announced today that it is teaming up with camera company Snap Inc. to develop an off-platform Bitmoji-based dance and music social game. The game will leverage Snap’s augmente

The excitement around web3 and the metaverse have pulled plenty of entrepreneurs who defined the first generation of native mobile apps to begin questioning what’s next. Foursquare founder Denni

Since the launch of Pokémon Go in 2016, players have been coordinating meetups, in-game raids and battles on platforms like Reddit and Discord. This summer, parent company Niantic is unveiling Campfi

"It is difficult to find a project manager who is willing to take the risk to implement bleeding-edge tech on their project," said Heinrich Gröller, a partner at Speedinvest.

Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation

Augmented reality (AR) can help customers shopping online preview products before making a purchase, and is a growing area of investment for e-commerce businesses. According to a recent survey of 16,0

Snap is partnering with Live Nation to enhance the experience of going to concerts and festivals via its AR technology. The company says the multiyear partnership with Live Nation will “elevate

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introd

Camera IQ announced today that it has launched support for AR effects within TikTok’s AR development platform Effect House, which allows creators to build AR effects for use in its app. Camera I

A startup called ImagineAR has launched FameDays.com and the FameDays mobile app to allow fans to enjoy life-size “hologram” video messages from famous athletes and celebrities. Among the