augmented reality

Xiaomi launches its own smart glasses, of course

Xiaomi is challenging Facebook in the wearables arena by launching its own smart glasses. The device won't only be capable of taking photos, but also of displaying messages, notifications and more.

Meet retail’s new sustainability strategy: Personalization

Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their customers throw away: personalization.

Korean 3D spatial data tool startup Urbanbase closes $11.1M Series B+ round

Urbanbase, a Seoul-based company that develops a 3D spatial data platform for interior planning and design, announced today it has raised $11.1 million (13 billion won) in a Series B+ round as it scal

After community backlash, Pokémon GO reinstates a COVID safety and accessibility feature

Pokémon GO announced yesterday that it will permanently keep an in-game feature that made the game easier to play while social distancing. Introduced at the onset of the COVID-19 pandemic, the featur

TikTok is building its own AR development platform, TikTok Effect Studio

Both Facebook and Snap offer tools that allow developers to build out augmented reality (AR) experiences and features for their own respective family of apps. Now, TikTok is looking to do the same. Th

Snap had its best quarter in four years

If you’ve started using Snapchat more regularly this year, you’re not alone. At yesterday’s Q2 earnings call, Snap CEO Evan Spiegel announced that the platform grew both revenue and

How to cut through the promotional haze and select a digital building platform

Most buildings are beginning their digital transformation and are looking for ways to bring people back, keep people healthy and create environments where people want to spend time.

Discord acquires augmented reality startup Ubiquity6

After raising tens of millions from investors and executing a pretty substantial pivot earlier this year, augmented reality startup Ubiquity6 and its team have been acquired by gaming chat app giant D

This Week in Apps: WWDC 21 highlights, Instagram Creator Week recap, Android 12 beta 2 arrives

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a

Apple’s RealityKit 2 allows developers to create 3D models for AR using iPhone photos

At its Worldwide Developers Conference, Apple announced a significant update to RealityKit, its suite of technologies that allow developers to get started building AR (augmented reality) experiences.

Augmented reality NFT platform Anima gets backing from Coinbase

Augmented reality and non-fungible tokens, need I say more? Yes? Oh, well NFTs have certainly had their moment in 2021, but the question of what they do or what can be done with them has certainly bee

Snap emphasizes commerce in updates to its camera and AR platforms

At Snap’s Partner Summit, the company announced a number of updates to the company’s developer tools and AR-focused Lens Studio, including several focused on bringing shopping deeper into

Google Maps to add more detailed maps, crowd indicators, better routing and more

Google has announced a series of updates coming to Google Maps as part of the company’s larger goal of delivering more than 100 AI-powered improvements to the platform by year-end. Among the new

SightCall raises $42M for its AR-based visual assistance platform

Long before COVID-19 precipitated “digital transformation” across the world of work, customer services and support was built to run online and virtually. Yet it too is undergoing an evolut

Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and

Amazon is opening a London hair salon to test AR and other retail technologies

Amazon announced this morning it’s opening Amazon Salon, the retailer’s first hair salon and a place where Amazon aims to test new technologies with the general public. The salon will occu

Microsoft gets contract worth up to $22 billion to outfit US Army with 120,000 AR headsets

The killer use case for AR/VR might just be warfare. Today, Microsoft announced that it has received a contract to outfit the United States Army with tens of thousands of augmented reality headsets ba

Niantic announces partnership with Nintendo on new augmented reality ‘Pikmin’ title

Nearly five years after the launch of Pokémon GO, Niantic announced Monday they are partnering with Nintendo to co-develop a new title based on the company’s Pikmin franchise. Niantic says the

Facebook showcases wrist-worn AR interface concept

Facebook’s hardware strategy often looks pretty opaque from the outside. The company has done fairly well with Oculus sales amid pandemic demand. Even its Echo Show competitor Portal has seen a bump

Audi’s all-electric Q4 e-tron crossover will have a dynamic AR windshield display

Along with a more spacious cockpit, more storage and some upgraded cupholders, Audi has packed in some serious new tech into its upcoming all-electric Q4 e-tron compact crossover, including an augment
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