augmented reality

Pokémon Go creator’s next game will incorporate audio into the AR experience

Niantic, makers of the hugely popular mobile game Pokémon Go, is developing a new AR title that will incorporate audio cues into the gaming experience, according to company CTO Phil Keslin. The exec

Goodbye, photo studios. Hello, colormass virtual photoshoots

Berlin-based colormass, one of the startups presenting today at TechCrunch Disrupt as part of the Battlefield, has developed a platform that lets you recreate an IKEA-style experience for your own me

ARAD helps developers get ads in their augmented reality apps

ARKit and other augmented reality tools are going to make the experience more and more popular among developers and users — but, like any new platform, there probably won’t be a sophisticated

Crypto Asset Visualizer turns your bitcoin into an AR pile of cash

Built in fewer than 24 hours at TC Disrupt SF 2017’s hackathon, CAV, or Crypto Asset Visualizer, does exactly what it sounds like – it makes it easier to visualize your cryptocurrency hold

Crunch Report | Everything Apple 2017

Apple releases the new iPhone X and iPhone 8, the latest version of the Apple Watch (Series 3) and Apple TV 4K. All this on Crunch Report.

IKEA Place, the retailer’s first ARKit app, creates lifelike pictures of furniture in your home

The Swedish home goods giant IKEA has been a trailblazer when it comes to applying new technology to improve its products and overall retail experience. Today, it's taking the latest step into the fu

Virtual science lab startup Labster bags $10M to accelerate its ed tech play

Ed tech startup Labster whose software platform enables virtual simulations of laboratories for teaching life science to students, has closed a $10 million Series A round of funding led by early stag

Crunch Report | Google Unveils ARCore

Google unveils ARCore, YouTube's big redesign exits out of beta, Google Maps now makes it easier to find parking and Thiel backs offshore herpes vaccine trial. All this on Crunch Report.

This VR cycle is dead

At this year’s E3 -- aka the biggest date in the gaming industry calendar -- there was an Oculus-shaped rift where the Oculus-shaped Rift should have been showing off its vision of the future of ele

The TechCrunch Podcast: Augmented reality’s promise

Welcome back to the TechCrunch Podcast, where we take a deeper dive into the hottest topics coming down tech’s pike. In this episode, Founders Fund partner Cyan Banister and Super Ventures managi

Escher Reality is building the backend for cross-platform mobile AR

Y Combinator-backed, MIT spin-out Escher Reality is building a cross-platform toolkit and custom backend for mobile AR developers -- aiming to lower the barrier to entry to building “compelling expe

Omega Ophthalmics is an eye implant platform with the power of continuous AR

Google and other tech companies have come up with glasses and contact lenses for the purposes of AR, but Omega Ophthalmics is taking a much more invasive approach by using surgically implanted lenses

Microsoft’s second-generation HoloLens will include a dedicated AI coprocessor

Microsoft has revealed that it is preparing to equip the second version of its HoloLens VR headset with its own AI processing capabilities to enable more features and services. The firm said that it i

Reach Robotics closes $7.5M Series A for its augmented reality bots

After years of research and development, Reach Robotics has closed a $7.5 million Series A, co-led by Korea Investment Partners (KiP) and IGlobe, to bring its augmented reality bots to market in a b

WaveOptics, maker of waveguide-based optics for AR, nabs $16M

WaveOptics, a UK startup that builds waveguide-based optics — technology based on hologram physics and photonic crystals — for augmented reality hardware, has raised $16 million (£12 mill

Google Glass is apparently still around — and just got its first update in nearly three years

Dust off your Google Glasses, those who still have them -- the $1,500 face computer is back in the spotlight today with a few updates. In its first update since September 2014, Google Glass got a "MyG

Apple just created, and killed, a generation of AR businesses

Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a 'real' place. Basically, augmented reality. And, it just so happens that the holy grail of the home d

Spektral raises $2.8 million for development of AI-powered green screen technology

The augmented reality acquisition space is hot — Facebook, Snap, Apple and others are throwing money at teams and technologies that promise to increase user engagement. Spektral, a Danish startup, i

How to create the most value for the next technology wave

Major technology platforms shift every 10-15 years, with new platforms building on the ones they preceded. We’re due for the next major technology platform shift, and artificial intelligence, augmen

Judah vs. the Machines: The race for prowess against a toy car

In the latest installment of Judah vs. the Machines, Judah ventures down to Anki, a company combining augmented reality and artificial intelligence to entertain fans of racing games. Anki utilizes sma
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