Salesforce yesterday announced a move to reposition how it provides software to and works with nonprofits like educational institutions and charities: the company announced that it would integrate Salesforce.org — which had been a reseller of Salesforce software and services to the nonprofit sector — into Salesforce itself as part of a larger, new nonprofit and education vertical. The new vertical, in turn, will be led by Rob Acker, the current CEO of Salesforce.org.
As part of the deal, Salesforce said it would pay $300 million in cash for all shares of Salesforce.org. The latter had existed as a California public benefit corporation, and now it will be converting into a California business corporation.
Salesforce said that the $300 million, in turn, will be distributed to another independent public benefit corporation called the Salesforce.com Foundation, which will use it for philanthropic purposes. Salesforce will be making further contributions to the Foundation, but did not specify the amount.
Salesforce also said that the combination will add between about $150 million and $200 million to the company’s full-year revenues, depending on when the deal closes.
Salesforce.org had been a vehicle for the company to provide nonprofits, educational institutions and philanthropic organizations free or very discounted licenses to use its software, to the tune of some $260 million in grants distributed to over 40,000 organizations. Salesforce will continue that practice, but now that effort, it seems, will come in line with a bigger business operation in which Salesforce will also develop and sell commercial software and services as well.
“Combining Salesforce and Salesforce.org into a new nonprofit and education vertical reinforces the strength of Salesforce’s philanthropic model,” the company notes. “Salesforce will extend this model by continuing to provide free and highly discounted software to nonprofits and education institutions around the world and investing in local communities through employee volunteering, strategic grants and matching employee giving up to $5,000 per employee annually.”
The new organization will include sales, marketing and the company’s Salesforce Customer Success Platform tailored for the nonprofit and education communities, and all future development of the company’s Nonprofit Cloud, Education Cloud and Philanthropy Cloud vertical applications.
Education, nonprofits and philanthropy might not be the most lucrative sectors that come to mind when you think of enterprise IT, but by virtue of their sheer size and ubiquity, and the fact that these organizations also very much need better technology to operate more efficiently, there is a big opportunity.
Some of that will firmly never catapult into the world of big money — and nor should it, in my opinion — but as Newsela and its backer TCV, and Microsoft, identified recently, schools are still big buyers of IT, and the same goes for other nonprofit and philanthropic organizations.
I’m not sure how Salesforce will bring the different sides of the business together, but it makes sense for the company to at least think of them in a more cohesive way, providing financial help where it’s needed and selling where it is not.
Salesforce said that it expects the deal to close in Q2 or Q3 of this year, pending approval from the Attorney General of California and “other customary closing conditions.”
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