Salesforce

Business author Julian Guthrie on the biggest difference between ‘alpha’ men and women

If you’ve been out and about in Silicon Valley in the last month or so, chances are you’ve heard of “Alpha Girls,” a new book written by journalist Julian Guthrie about four pe

Under the hood on Zoom’s IPO, with founder and CEO Eric Yuan

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Kate Clark sat down with Eric Yuan,

Announcing TechCrunch Sessions: Enterprise this September in San Francisco

Of the many categories in the tech world, none is more ferociously competitive than enterprise. For decades, SAP, Oracle, Adobe, Microsoft, IBM and Salesforce, to name a few of the giants, have battle

Mailchimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue

The well-known tech startup routine of coming up with an idea, raising money from venture capitalists and other outside investors in increasing rounds as valuations continue to rise, and then eventual

A new era for enterprise IT

Amidst the newly minted scooter unicorns, ebbs and flows of bitcoin investments and wagers on the price of Uber's IPO, another trend has shaken up the tech industry: enterprise software successes.

Verified Expert Brand Designer: Ramotion

Ramotion is a remote branding and product design agency that has worked with Bay Area tech startups since 2014. While they typically do branding for funded, fast-growing startups, Ramotion has helped

Salesforce is buying MapAnything, a startup that raised over $84 million

Salesforce announced today it’s buying another company built on its platform. This time it’s MapAnything, which, as the name implies, helps companies build location-based workflows, someth

Why it just might make sense that Salesforce.com is buying Salesforce.org

Yesterday, Salesforce .com announced its intent to buy its own educational/nonprofit arm, Salesforce.org, for $300 million. On its face, this feels like a confusing turn of events, but industry expert

Salesforce ‘acquires’ Salesforce.org for $300M in a wider refocus on the nonprofit sector

Salesforce yesterday announced a move to reposition how it provides software to and works with nonprofits like educational institutions and charities: the company announced that it would integrate Sal

WTF is Baillie Gifford?

The SoftBank Vision Fund has been screaming from the venture headlines the last few months, driven by eye-popping rounds (and valuations!) into some of the most notable startups around the world. Yet,

Salesforce and Google want to build a smarter customer service experience

Anyone who has dealt with bad customer service has felt frustration with the lack of basic understanding of who you are as a customer and what you need. Google and Salesforce feel your pain, and today

On balance, the cloud has been a huge boon to startups

Today’s startups have a distinct advantage when it comes to launching a company because of the public cloud. You don’t have to build infrastructure or worry about what happens when you sca

Marketing tech vendors need to find right balance between digital and human interactions

As I walked the long halls of Adobe Summit this week in Las Vegas and listened to the company’s marketing and data integration story, I thought about the obvious disconnect that happens between

Adobe and Salesforce announce Customer Data Platforms to pull data into single view

Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete

Vlocity nabs $60M Series C investment on $1B valuation

As we wrote last week in How Salesforce paved the way for the SaaS platform approach, the ability to build extensions, applications and even whole companies on top of the Salesforce platform set the s

A week of game streaming and earthquakes

From Extra Crunch We hope all of you enjoyed the conversation with Eric Peckham and Lucas Matney on GDC and game streaming. For those who couldn’t join, a transcript should be coming shortly. Our en

How Salesforce paved the way for the SaaS platform approach

When we think of enterprise SaaS companies today, just about every startup in the space aspires to be a platform. That means they want people using their stack of services to build entirely new applic

To fund Y Combinator’s top startups, VCs scoop them before Demo Day

Meet the startups that raised venture capital, or got acquired, before Demo Day.

Salesforce finally embedding Quip into platform, starting with Sales and Service Cloud

When Salesforce bought Quip in 2016 for $750 million, it was fair to wonder what it planned to do with it. While company founder Bret Taylor has moved up the ladder to chief product officer, Quip rema

AI has become table stakes in sales, customer service and marketing software

Artificial intelligence and machine learning has become essential if you are selling sales, customer service and marketing software, especially in large enterprises. The biggest vendors from Adobe to
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