User-first products are driving rapid company growth in an era where individuals discover, adopt, and share software they like, but what if your company doesn’t fit that profile?
The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, the company’s massive customer customer c
Salesforce and AWS announced an expansion of their on-going partnership that actually goes back to a $400 million 2016 infrastructure services agreement, and expanded last year to include data integra
At its annual Dreamforce mega-conference in San Francisco, Salesforce today introduced the next steps in its Einstein Voice project, which it first announced last year. Einstein Voice is the company&#
A year and a half after getting acquired by Salesforce for $6.5 billion, MuleSoft is beginning to resemble a Salesforce company — using its language and its methodologies to describe new product
Last year at Dreamforce, Salesforce’s enormous annual customer conference, Apple and Salesforce announced the beginnings of a partnership where the two organizations would work together to enhan
When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business
In the world of enterprise software, there are often strange bedfellows. Just yesterday, Salesforce announced a significant partnership with AWS around the Cloud Information Model. This morning, it an
Last year, Adobe, SAP and Microsoft came together and formed the Open Data Initiative. Not to be outdone, this week, AWS, Salesforce and Genesys, in partnership with The Linux Foundation, announced th
Convoy, the digital freight network that connects truckers with shippers, has raised $400 million in a Series D funding round as it aims to scale its business amid an increasingly competitive market.
In September, Salesforce Ventures, the venture of arm of Salesforce, announced a hefty $300 million investment in Automattic, the company behind WordPress, the ubiquitous content management system (CM
Seven emerging trends will shape the way companies delight and retain customers in 2020.
Salesforce has its fingers in a lot of parts of the customer experience, so why not content management? Today, the company announced a brand new tool called Salesforce Content Management System, which
Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the company’s
SaaS has been the motherlode of enterprise software investing for two decades now. Venture investors, entrepreneurs, and Wall Street have all learned to pile on, leading to a shared consensus that clo
In the past, founders could get away with giving pricing short shrift under the mantra, "the best product will ultimately win." No more.
Bob Stutz has had a storied career with enterprise software companies, including stints at Siebel Systems, SAP, Microsoft and Salesforce. He announced on Facebook last week that he’s leaving his
Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed
When Elizabeth Warren took on Mark Zuckerberg and Facebook earlier this week, it was a low moment for what New Yorker writer Andrew Marantz calls “techno-utopianism.” That the progressive, populis
“What public markets do is indeed the great reckoning. But it cleanses [a] company of all of the bad stuff that they have.” That’s Salesforce founder and chief executive officer Marc