Salesforce

Reimagine inside sales to ramp up B2B customer acquisition

User-first products are driving rapid company growth in an era where individuals discover, adopt, and share software they like, but what if your company doesn’t fit that profile?

Salesforce Customer 360 aims to bring all customer data into a single view

The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, the company’s massive customer customer c

Salesforce, AWS expand partnership to bring Amazon Connect to Service Cloud

Salesforce and AWS announced an expansion of their on-going partnership that actually goes back to a $400 million 2016 infrastructure services agreement, and expanded last year to include data integra

Salesforce wants to bring voice to the workplace

At its annual Dreamforce mega-conference in San Francisco, Salesforce today introduced the next steps in its Einstein Voice project, which it first announced last year. Einstein Voice is the company&#

18 months after acquisition, MuleSoft is integrating more deeply into Salesforce

A year and a half after getting acquired by Salesforce for $6.5 billion, MuleSoft is beginning to resemble a Salesforce company — using its language and its methodologies to describe new product

Salesforce, Apple partnership begins to come to life

Last year at Dreamforce, Salesforce’s enormous annual customer conference, Apple and Salesforce announced the beginnings of a partnership where the two organizations would work together to enhan

Why Salesforce is moving Marketing Cloud to Microsoft Azure

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business

Salesforce announces it’s moving Marketing Cloud to Microsoft Azure

In the world of enterprise software, there are often strange bedfellows. Just yesterday, Salesforce announced a significant partnership with AWS around the Cloud Information Model. This morning, it an

AWS, Salesforce join forces with Linux Foundation on Cloud Information Model

Last year, Adobe, SAP and Microsoft came together and formed the Open Data Initiative. Not to be outdone, this week, AWS, Salesforce and Genesys, in partnership with The Linux Foundation, announced th

Convoy raises $400 million to expand its on-demand trucking platform

Convoy, the digital freight network that connects truckers with shippers, has raised $400 million in a Series D funding round as it aims to scale its business amid an increasingly competitive market.

Salesforce Ventures invested $300M in Automattic while Salesforce was building a CMS

In September, Salesforce Ventures, the venture of arm of Salesforce, announced a hefty $300 million investment in Automattic, the company behind WordPress, the ubiquitous content management system (CM

Optimizing customer retention will be a priority in 2020

Seven emerging trends will shape the way companies delight and retain customers in 2020.

Salesforce announces new content management system

Salesforce has its fingers in a lot of parts of the customer experience, so why not content management? Today, the company announced a brand new tool called Salesforce Content Management System, which

Salesforce names Adam Blitzer as the new CEO of Marketing Cloud

Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the company’s

The SaaS gold rush will become the ‘Hunger Games’

SaaS has been the motherlode of enterprise software investing for two decades now. Venture investors, entrepreneurs, and Wall Street have all learned to pile on, leading to a shared consensus that clo

Why per-seat pricing needs to die in the age of AI

In the past, founders could get away with giving pricing short shrift under the mantra, "the best product will ultimately win." No more.

Veteran enterprise exec Bob Stutz is heading back to SAP

Bob Stutz has had a storied career with enterprise software companies, including stints at Siebel Systems, SAP, Microsoft and Salesforce. He announced on Facebook last week that he’s leaving his

Salesforce adds integrated order management system to its arsenal

Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed

How ‘the Internet broke America’ with The New Yorker’s Andrew Marantz

When Elizabeth Warren took on Mark Zuckerberg and Facebook earlier this week, it was a low moment for what New Yorker writer Andrew Marantz calls “techno-utopianism.” That the progressive, populis

Startups ‘are staying private way too long’ says Salesforce founder Marc Benioff

“What public markets do is indeed the great reckoning. But it cleanses [a] company of all of the bad stuff that they have.” That’s Salesforce founder and chief executive officer Marc
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