Signpost, a startup offering an online marketing platform for small businesses, is announcing that it has raised $10 million in Series B funding.
The round was led by OpenView Venture Partners, with additional investment from Spark Capital, Scout Ventures, and wikiHow founder Jack Herrick. OpenView managing director Dev Ittycheria is joining Signpost’s board of directors.
When I asked how the company has evolved since it raised its Series A last year (it was described at the time as “AdSense for local commerce“), a spokesperson told me that the platform has expanded beyond customer conversion/acquisition to include managing the presence of businesses on sites like Yelp and remarketing campaigns that lure customers back:
Signpost has always optimized for the highest value of new customers and focused on quality conversions and now incorporates enterprise-like lifecycle marketing automation functionality that enables business owners to simply flip a switch and create targeted digital and mobile marketing campaigns that dramatically increase sales. Previously, this level of advanced marketing automation technology would only be available to larger corporations with the staff, budget, and infrastructure to support it.
The company also says it now has more than 10,000 customers, and that its tripled its team in the past year to 75. Signpost has a raised a total of $15 million in funding.