Everyme, the Y Combinator-backed startup with an app focused on private social circles, is announcing a new product today called Origami, which customizes the private sharing concept for a specific group — families.
Co-founder and CEO Oliver Cameron says he isn’t abandoning the Everyme product. In fact, the company just launched a version for Android tablets. But with six people, trying to work on both apps at once would be a strain, so the team will be focusing on Origami for the next few months before turning its attention back to Everyme. (Cameron’s also hoping to hire more people. After all, Everyme just raised funding from Tencent and others.)
“We love Everyme,” Cameron says. “I can see us running both services for a while.”
For a while? Well, he says that the company might have to drop Everyme if Origami “super takes off.”
As for why he’s building Origami in the first place, Cameron says the response to Everyme suggested that there was real interest in private sharing among families, but he thinks the use case “deserves its own product.” Origami isn’t launching today, just looking for testers, so Cameron is a bit cagey about the product details. He will say that the team has found a solution to one of the big challenges — convincing non tech-savvy users to sign up.
Cameron adds that many of the existing family-focused websites like Ancestry.com are “terrible, terrible products,” which creates a big opportunity. Oh, and Origami will be a paid product. Here’s how it’s described on the website:
We are building Origami.com to make it so easy and delightful to stay in touch consistently that you will actually do it. Origami is a permanent home for you and those closest to you. It’s a place to see and hear the people who love you. It’s a place to chat, archive memories, and plan get-togethers. It’s a place to spread the word and keep everyone in the loop. Origami is not just another site to build a family tree; it’s a living monument to your family for generations.
If you’re interested in testing Origami, you can sign up here. (It’s a special page for TechCrunch readers.)