The #WorldCup Drives 1 Million Downloads Of MobiTV iPhone App

Over 1 million of users have purchased and downloaded the MobiTV iPhone app, propelling it to number two on Apple’s Top Grossing apps list.

The application (iTunes link), which was released in April 2010 and is only available to users in the United States, features live TV programming and video-on-demand content from every major network, and many of the most popular cable channels.

But the real reason it has now surpassed 1 million downloads on the App Store is the planet’s largest football event, the World Cup – all the games can be watched via MobiTV for iPhone.

Since the beginning of the tournament, MobiTV has seen a 47 percent increase in downloads and a staggering 250 percent increase in paid subscriptions. Furthermore, the MobiTV app has delivered a more than 12 percent purchase-to-download conversion rate, from the free app to the premium upgrade, the company says.

Finally, users have been watching content through MobiTV’s app for an average duration of 30 minutes, almost twice the previous average in session length.

Founded in 1999, MobiTV was one of the pioneers in bringing live and on-demand TV to mobile devices, and the company boasts partnerships with a number of carriers and content providers such as NBC, ESPN, Disney, CBS, Warner Music and more. The company has to date raised approximately $115 million from a wide range of investors.