57% Of Blu-ray Recorders, 23% Of Large-Screen TVs Sold In Japan Are Now 3D

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, January 14th, 2011

Japan is probably one of the markets with the highest penetration of 3D electronics currently. Tokyo-based research firm BCN [JP] today said that a whopping 56.8% of Blu-ray recorders shipped in the country last month were 3D-compatible, up from just 6.7% in September. Pictured above is the BD-AV70, a 3D-enabled Blu-ray recorder Sharp currently sells in Japan.

The company also found out that with an average price tag of $900, 3D-enabled recorders are 30% more expensive than their 2D counterparts.

Another 3D-related data point: 23% of all TVs sized at 40 inches or larger that were sold in Japan in December were 3D. In August, that number stood at below 3%, so the 3D market over here is obviously growing pretty quickly (even though 3D TVs still account for just 5% of all TVs sold in Japan).

Manufacturers also keep slashing prices. According to BCN, the average price for large-screen 3D TVs is $2,300 currently, which is $500 cheaper than a 40-inch BRAVIA 3D TV from Sony went for in August, for example.

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