Ooyala, a video platform for publishers, is testing a pay per view product with ABC for at least one show, we’ve learned. ABC’s 10 things I hate about you currently shows a 2 minute preview on the ABC Family website, and then displays a message that the full episode can be purchased for $0.99.

Paypal is the only pay option. If you click on it, a confirmation page pops up clearly showing that the payment is being made to Ooyala, not ABC. There are no commercials during the episode.

This is not a product that Ooyala currently offers that we know of, and we’ve reached out to the company for comment. Screenshots below:

Crunchbase

• OOYALA

Company: Ooyala

Website: ooyala.com

Launch Date: February 12, 2012

Funding: $44M

Ooyala is a leader in online video management, publishing, analytics and monetization. Its integrated suite of technologies and services give content owners the power to expand audiences, and deep insights that drive increased revenue from video. Ooyala serves hundreds of global media companies and consumer brands including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan. Ooyala was founded in Mountain View, California in 2007 by Bismarck Lepe, Sean Knapp, and Belsasar...

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