Ooyala, a video platform for publishers, is testing a pay per view product with ABC for at least one show, we’ve learned. ABC’s 10 things I hate about you currently shows a 2 minute preview on the ABC Family website, and then displays a message that the full episode can be purchased for $0.99.
Paypal is the only pay option. If you click on it, a confirmation page pops up clearly showing that the payment is being made to Ooyala, not ABC. There are no commercials during the episode.
This is not a product that Ooyala currently offers that we know of, and we’ve reached out to the company for comment. Screenshots below: