Facebook accelerates past StudiVZ in Germany

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It looks like the battle between StudiVZ and Facebook in Germany is reaching its end. Facebook is now officially Germany’s biggest social network. The latest numbers from analysts Nielsen show that the world market leader increased its reach by more than 50% from March to July 2009. In July Facebook had nearly 6.2 million unique users in Germany. By contrast StudiVZ had 4.28 million uniques, though it continues to claim 6 million registered members.

Not only could Facebook now overtake its arch enemy, which at first it tried to buy and then sued for plagiarism, but also MySpace and former German front-runner wer-kennt-wen.

Twitter has also doubled its reach since March, as last month Nielsen counted 1.99 million unique users, while another study revealed that Twitter has 145,000 active users in Germany.

In a piece in today’s FAZ newspaper, Nielsen notes that while Facebook is growing at a clip, other networks appear to have to stagnated after years of rapid growth. The only exception is MeinVZ, the StudiVZ offshoot aimed at post-university adults. But even then that network is growing at a slower pace and has far less users than Facebook.

Facebook is also the social network with the largest average online time in Germany: 2.24 hours compare to StudiVZ’s 2.13 and MySpace’s 0.35. Though – given the Summer – this has unsurprisingly dropped from more than 4 hours in March. New users spend less time on Facebook than experienced users, says Nielsen. The average time spent on the other networks has stayed more or less the same – further evidence that the composition of the users is not moving upwards.

  • http://echolot.tumblr.com/ David

    Little typo there: fourth paragraph “seemed to seem to…”

  • JT

    ‘its’ not ‘it’s’

  • Maik

    StudiVZ has 15 million users…

    • http://www.facebook.com/people/Kevin_Euteneuer/537754558 Kevin Euteneuer

      No, StudiVZ, MeinVZ and SchülerVZ does have 15 million ;-).

  • http://facebook.com Lucero

    Muy buen articulo, especialmente que yo nunca había oido de este studivz. Tu siempre escribiendo cosas nuevas e interesantes. Felicidades por ello. Y bueno las correcciones que te hacen de gramática pues…………… No se que se rá verdad si los 6 millones de usuarios o los 15 que te dicen.
    Saludos

  • http://stylecrave.de Marvin

    Never mind! It is over with the German copy of Facebook!

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  • http://www.linkmafia.org/ Tony

    “Die Götter seien gepriesen!”
    or “Thank God it’s over!” ;-)

    This is good news to e-marketers, since FB is the only “non-restrictive” social network in Germany. Application development, full open social support or advertisement is hard to go with studivz, xing, wkw, etc…

  • kayoone

    i love this…FB will eat up the VZ crap networks soon, thats their price for standing still for years while FB has evolved into a great plattform for users and developers.

  • http://www.iwikiphone.com iphonelegend

    This is just like what has happened with Bebo in Great Britain. Facebook simply has far too much to offer and is continually acting proactively. MySpace is next to fall.

  • MD

    VZnet Networks (new name of studiVZ Ltd.) is still far in front of Facebook in Germany and still the number 1.

    meinVZ, studiVZ und schülerVZ belong together. You can say that they are seperate Networks, but it’s still one company. At least the meinVZ and studiVZ networks are connected and users from one network can send messages to a user in another. Altogther they have more than 15 Mio. users in germany and the users on the VZ Network spent more time on their networks than the german users of facebook.

    Facebook has still to wait to get the number 1 in Germany.

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  • dana

    cerco monica andreica Natta uno Oradea—-corina natta a oradea che habitta a ingostad e ha 2 sorelle gemele

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