churn

It’s become increasingly difficult to sign new SaaS customers unless they can demonstrate high and measurable ROI with rapid time to value.

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In the early stages of building a company, churn gives you quick feedback, which other metrics seldom do. Studying churn lets you run tests on your platform and get feedback in a few days or months.

Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook.

According to several metrics TechCrunch has tracked throughout the COVID-19 era, the fortunes of some startups appear to have bounced off lows set in March and April.

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. As the economy has worsened, the market for many goods and services has slowed. S

Let's talk about how Q2 is going to impact startups and how young companies might respond.

A set of charts provided to TechCrunch detail how the growth rate of SaaS companies, in both B2B and B2C, are falling. The market could be in for SaaS's first patch of hard times in recent memory.

Your customers don’t really want to cancel. At least, not all of them. Between 15 and 30 percent of customers leave for reasons that are within your control. Tapping into these customers...

SaaS entrepreneurs are bombarded with blog posts with an array of metrics and variables on which they need to focus in order to build their companies. There are so many metrics that are touted: gross