To be a top quartile SaaS grower, you need to focus on gross churn
SaaS entrepreneurs are bombarded with blog posts with an array of metrics and variables on which they need to focus in order to build their companies. There are so many…
Marketing Tech’s Bumpy Road: Consolidation, Growth And A New Frontier
Marketing technology has become big business over the last five years, securing $134 billion in venture funding and spawning more than 2,000 new companies. New channels, new data streams and…
Managing Your Startup In 2016: New Rules For A New Environment
It’s a new environment for startups in 2016. Financing will get harder. Valuation inflation will dissipate. Profitability will be in vogue again. And old-fashioned business fundamentals will balance out the…
The Next Wave Of Enterprise Software Powered By Machine Learning
Enterprise software is about to undergo radical transformation — a substantial change that will make the shift to software as a service (SaaS) look like a simple facelift. This transformation…
There’s A $10 Billion Opportunity As Marketing Hits The Big Time
Marketing is no longer the forgotten stepchild of enterprise software. Traditionally underserved and under-penetrated, marketing is finally receiving its fair share of attention by technologists, founders and investors alike. Gartner…
The Key To Successful Commerce Businesses Is Supply Chain
It may surprise many of you to learn that Dell Computer was the highest appreciating tech stock of the 90s. This success was grounded not in marketing or product, but…