Apple March 2022 Event
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Apple execs on developing Mac Studio and Studio Display for the other pros
The seeds of the Mac Studio were planted 5 years ago next month when, in a rare candid admission of misstep, Apple said it was pushing the reset button on the Mac Pro. Having painted itself into a “thermal corner,” Apple realized that it had to burn down the architecture it created and start anew. …
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Mac Studio review: emerging from the Mac’s midlife crisis
The rumor mill nailed most of the announcements in the lead up to last week’s event. But in an era when so much of consumer hardware has grown samey, Apple still managed to surprise. In the grand scheme of event unveils, the Mac Studio wasn’t a huge curveball, exactly, so much as the last sign…
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Apple’s 2022 iPad Air elbows M1 into the lineup
I must confess, the iPad Air was a bit confusing to me at first. With each passing addition to Apple’s iPad lineup, they fill out more of their pricing umbrella, leaving less room for competitors. But they also make the lineup more complex. For a consumer looking to buy the right device, this year’s iPad is…
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The iPhone SE is the platonic ideal of a smartphone
I wish I was an iPhone SE person. Since its re-launch in 2020, the entry model iPhone has transformed from a nod to relic-era sizing into a prime example of a “just what it needs to be and nothing more” smartphone. Even as Apple has retained the smaller 4.7” screen and the Touch ID authentication…
Apple has, thank god, deigned to continue to offer a budget ticket into its planet-spanning luxury funhouse: the iPhone SE 3. If they discontinued this useful item, I’d have to…
It is TechCrunch tradition to look at Apple’s stock price during and after its major events. Why? Because we enjoy it, and we’re always curious what impact the company’s news…
Apple’s brand new 27-inch Studio Display is basically a bodiless iMac
Apple today launched a $1,599 display that packs a processor, high-quality speakers, a microphone array, a high-quality camera, three USB-C ports and 96 watts of power delivery over Thunderbolt. Oh,…
Here’s everything Apple announced at today’s ‘Peek Performance’ event
It’s Apple event day! The day when the company takes the (once again remote/virtual) stage to reveal everything it’s been working on behind the scenes lately. Didn’t have time to follow…
Apple TV+ to stream weekly Major League Baseball games in its first live sports deal
Following reports that Apple was on an “aggressive hunt” for new sports deals for its Apple TV+ streaming service, Apple today announced it was bringing a number of Major League…
Apple announced a handful of new products in a pre-recorded online event. And the company announced a brand new desktop computer called the Mac Studio. It’s a small tower computer…
Apple today announced the launch of its new M1 chip at its “Peek Performance” event: the M1 Ultra. This chip, Apple said, is the last one in the M1 family,…
Apple releases iPad Air 5 with M1 processor, positioning it as a laptop replacement
At Apple’s event today, the company released a shiny new iPad Air. It packs the M1 Apple Silicon chip into the iPad Air form factor we know and love. Apple’s…
While the TechCrunch team is hunkered down watching Apple’s event today, we’re taking a short break from our more serious coverage to share our real-time reactions to the return of…
Two years after reviving the line, Apple’s bringing the SE back for another go. The iPhone’s little sibling won support when it was unveiled in 2018 as a low-cost alternative…
Invites just went out for Apple’s next big event, scheduled for 10 AM PT (1 PM ET) on March 8. It will be an online event broadcasting from Apple Park.…
