Apple March 2022 Event

Apple execs on developing Mac Studio and Studio Display for the other pros

The seeds of the Mac Studio were planted 5 years ago next month when, in a rare candid admission of misstep, Apple said it was pushing the reset button on the Mac Pro. Having painted itself into a “

Mac Studio review: emerging from the Mac’s midlife crisis

The rumor mill nailed most of the announcements in the lead up to last week’s event. But in an era when so much of consumer hardware has grown samey, Apple still managed to surprise. In the grand sc

Apple’s 2022 iPad Air elbows M1 into the lineup

I must confess, the iPad Air was a bit confusing to me at first. With each passing addition to Apple’s iPad lineup, they fill out more of their pricing umbrella, leaving less room for competitor

The iPhone SE is the platonic ideal of a smartphone

I wish I was an iPhone SE person. Since its re-launch in 2020, the entry model iPhone has transformed from a nod to relic-era sizing into a prime example of a “just what it needs to be and nothi

Touch ID forever, Face ID never

Apple has, thank god, deigned to continue to offer a budget ticket into its planet-spanning luxury funhouse: the iPhone SE 3. If they discontinued this useful item, I’d have to switch to an iPad

Even an expensive new Mac couldn’t save Apple’s stock today

It is TechCrunch tradition to look at Apple’s stock price during and after its major events. Why? Because we enjoy it, and we’re always curious what impact the company’s news has on

Apple’s brand new 27-inch Studio Display is basically a bodiless iMac

Apple today launched a $1,599 display that packs a processor, high-quality speakers, a microphone array, a high-quality camera, three USB-C ports and 96 watts of power delivery over Thunderbolt. Oh, a

Here’s everything Apple announced at today’s ‘Peek Performance’ event

It’s Apple event day! The day when the company takes the (once again remote/virtual) stage to reveal everything it’s been working on behind the scenes lately. Didn’t have time to fo

Apple TV+ to stream weekly Major League Baseball games in its first live sports deal

Following reports that Apple was on an “aggressive hunt” for new sports deals for its Apple TV+ streaming service, Apple today announced it was bringing a number of Major League Baseball g

Apple introduces a brand new Mac, the Mac Studio

Apple announced a handful of new products in a pre-recorded online event. And the company announced a brand new desktop computer called the Mac Studio. It’s a small tower computer that looks a bit l

Apple launches the M1 Ultra

Apple today announced the launch of its new M1 chip at its “Peek Performance” event: the M1 Ultra. This chip, Apple said, is the last one in the M1 family, which previously included the M1

Apple releases iPad Air 5 with M1 processor, positioning it as a laptop replacement

At Apple’s event today, the company released a shiny new iPad Air. It packs the M1 Apple Silicon chip into the iPad Air form factor we know and love. Apple’s choice of using the M1 process

TechCrunch reacts to the new iPhone SE with glee

While the TechCrunch team is hunkered down watching Apple’s event today, we’re taking a short break from our more serious coverage to share our real-time reactions to the return of the iPh

The iPhone SE returns for $429

Two years after reviving the line, Apple’s bringing the SE back for another go. The iPhone’s little sibling won support when it was unveiled in 2018 as a low-cost alternative to the flagship smart

Apple’s next event is March 8

Invites just went out for Apple’s next big event, scheduled for 10 AM PT (1 PM ET) on March 8. It will be an online event broadcasting from Apple Park. Anybody will be able to watch it from Apple’