Social

Bluesky and Mastodon users are having a fight that could shape the next generation of social media

Comment

Bluesky and Mastodon logos
Image Credits: Bryce Durbin/TechCrunch

People on Bluesky and Mastodon are fighting over how to bridge the two decentralized social networks, and whether there should even be a bridge at all. Behind the snarky GitHub comments, these coding conflicts aren’t frivolous — in fact, they could shape the future of the internet.

Mastodon is the most established decentralized social app to date. Last year, Mastodon ballooned in size as people sought an alternative to Elon Musk’s Twitter, and now stands at 8.7 million users. Then Bluesky opened to the general public last week, adding 1.5 million users in a few days and bringing its total to 4.8 million users.

Bluesky is on the verge of federating its AT Protocol, meaning that anyone will be able to set up a server and make their own social network using the open source software; each individual server will be able to communicate with the others, requiring a user to have just one account across all the different social networks on the protocol. But Mastodon uses a different protocol called ActivityPub, meaning that Bluesky and Mastodon users cannot natively interact.

Turns out, some Mastodon users like it that way.

Software developer Ryan Barrett found this out the hard way when he set out to connect the AT Protocol and ActivityPub with a bridge called Bridgy Fed.

The conflict harks back to blogging culture in the early 2000s, when people worried about their innermost thoughts and feelings being indexed on Google. These bloggers wanted their posts to be public, so that they could try to form communities with like-minded people on platforms like LiveJournal, but they didn’t want their intimate musings to accidentally fall into the wrong hands.

Barrett has no affiliation with Mastodon or Bluesky, but since the protocols are open source, any third-party developer can build on the existing code. As Bluesky federation draws nearer, some Mastodon users caught wind of Barrett’s project and lashed out.

Barrett planned to make the bridge opt-out by default, meaning that public Mastodon posts could show up on Bluesky without the author knowing, and vice versa. In what one Bluesky user called “the funniest github issue page i have ever seen,” there was a heated debate over the opt-out default, which — like any good internet argument — included unfounded legal threats and devolved into bizarre personal attacks.

Barrett has worked on projects like Bridgy for the last 12 years, yet he’s never experienced quite such an intense reaction to his work.

“It hasn’t been easy the last couple of days, being the main character of the fediverse,” Barrett told TechCrunch. But he’s sympathetic to the fear that some Mastodon users have about their posts showing up in places they didn’t anticipate.

“A lot of the people there, especially people who have been there for a while, came from more traditional centralized social networks and got mistreated and abused there, so they came looking for and tried to put together a space that was safer, smaller and more controlled,” Barrett said. “They expect consent for anything they do with their data.”

A common misconception about the bridge is that it would immediately integrate Bluesky and Mastodon entirely. But that’s not how the technology works.

“Some people have assumed that when the bridge goes live, immediately every fediverse post will be visible on Bluesky, and vice versa, and the bridge proactively takes them and shoves them in across in both directions,” Barrett said. “It only does that when someone first requests to follow a person across the bridge.”

With the help of constructive feedback from the GitHub discussion, Barrett decided to build what he calls a “discoverable opt-in.” That way, users on either side of the bridge have to request to follow accounts from across the bridge, and then that user will get a one-time pop-up asking if they want their accounts to be bridged across the two networks or not.

Already, the most ardent Mastodon and Bluesky evangelists are finding themselves acting like rival factions in a war for the open web. But as decentralized social networks become more popular, the way that these ecosystems on different protocols interact with one another could set the stage for the next era of the internet.

Mastodon adherents have been skeptical of Bluesky from the get-go. As a nonprofit, Mastodon’s appeal is that, unlike Instagram or Twitter or YouTube, it’s not controlled by a big corporation that needs to make its investors happy. But in its earliest stages, Bluesky was a project at Twitter, funded by Twitter co-founder and former CEO Jack Dorsey. Bluesky is now its own company, completely separate from Twitter. Even though Dorsey sits on its board, he has proven far more interested in Nostr, another decentralized protocol he backed.

For anti-establishment Mastodonians, Dorsey’s involvement was strike one. Strike two came when Bluesky decided to create its own protocol instead of using an existing one, like ActivityPub. Now, the debate over Bridgy Fed is something like a foul tip ahead of strike three.

The prevailing culture is different between Mastodon and Bluesky, with Mastodon trending more serious and Bluesky more cheeky. Some of these differences come from the leaders of the platforms themselves.

“The whole philosophy has been that this needs to have a good UX and be a good experience,” Bluesky CEO Jay Graber said on a panel last month. “People aren’t just in it for the decentralization and abstract ideas. They’re in it for having fun and having a good time here.”

On the other hand, Mastodon adoptees often join the platform because they believe in its technology. And sometimes, they believe in it so strongly that they take offense to Bluesky (the company) building a whole other protocol from scratch, rather than integrating with ActivityPub. Even ActivityPub co-author Evan Prodromou has expressed his distaste for Bluesky.

“The best thing that [Bluesky] can do for its users is implement ActivityPub to connect to the millions of users on the fediverse,” Prodromou wrote on Instagram’s Threads, which plans to support some form of interoperability with ActivityPub.

The ideological issues around Bridgy Fed are likely to continue stoking tension across these federated social networks as they increase their connection points. Soon, Meta’s Threads app plans to become interoperable with ActivityPub networks like Mastodon. Flipboard and Automattic, owner of WordPress.com and Tumblr, are also betting on ActivityPub. For Mastodon users who want to remain isolated from traditional social networks, these connections to other platforms — particularly Threads, which has 130 million active users — could pose a greater threat than a third-party Bluesky bridge.

For now, Barrett is still working on Bridgy Fed so that it will be ready to go when Bluesky federates. If anything, his brief stint as the “main character of the fediverse” reinforced his focus on safety.

“I am thinking and feeling deeply that however content moderation works on either side of the bridge, it needs to be at least as good as it is for native fediverse users, and vice versa,” Barrett said. “I am on the hook if I put this out here.”

As Bluesky opens to the public, CEO Jay Graber faces her biggest challenge yet

Standard protocol: In a post-Twitter world, Mastodon and Bluesky need to get on the same page

More TechCrunch

TikTok is starting to automatically label AI-generated content that was made on other platforms, the company announced on Thursday. With this change, if a creator posts content on TikTok that…

TikTok will automatically label AI-generated content created on platforms like DALL·E 3

India’s mobile payments regulator is likely to extend the deadline for imposing market share caps on the popular UPI payments rail by one to two years, sources familiar with the…

India weighs delaying caps on UPI market share in win for PhonePe, Google Pay

Line Man Wongnai, an on-demand food delivery service in Thailand, is considering an initial public offering on a Thai exchange or the U.S. in 2025.

Thai food delivery app Line Man Wongnai weighs IPO in Thailand, US in 2025

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

Ever wonder why conversational AI like ChatGPT says “Sorry, I can’t do that” or some other polite refusal? OpenAI is offering a limited look at the reasoning behind its own…

OpenAI offers a peek behind the curtain of its AI’s secret instructions

The federal government agency responsible for granting patents and trademarks is alerting thousands of filers whose private addresses were exposed following a second data spill in as many years. The…

US Patent and Trademark Office confirms another leak of filers’ address data

As part of an investigation into people involved in the pro-independence movement in Catalonia, the Spanish police obtained information from the encrypted services Wire and Proton, which helped the authorities…

Encrypted services Apple, Proton and Wire helped Spanish police identify activist

Match Group, the company that owns several dating apps, including Tinder and Hinge, released its first-quarter earnings report on Tuesday, which shows that Tinder’s paying user base has decreased for…

Match looks to Hinge as Tinder fails

Private social networking is making a comeback. Gratitude Plus, a startup that aims to shift social media in a more positive direction, is expanding its wellness-focused, personal reflections journal to…

Gratitude Plus makes social networking positive, private and personal

With venture totals slipping year-over-year in key markets like the United States, and concern that venture firms themselves are struggling to raise more capital, founders might be worried. After all,…

Can AI help founders fundraise more quickly and easily?

Google has found a way to bring a variation of its clever “Circle to Search” gesture to iPhone users. The new interaction, launched in January, allows Android users to search…

Google brings a variation on ‘Circle to Search’ to iPhone users

A new sculpture going live on Wednesday in the Flatiron South Public Plaza in New York is not your typical artwork. It combines technology, sociology, anthropology and art to let…

Always-on video portal lets people in NYC and Dublin interact in real time

Apple’s iPad event had a lot to like. New iPads with new chips and new sizes, a new Apple Pencil, and even some software updates. If you are a big…

TechCrunch Minute: When did iPads get as expensive as MacBooks?

Autonomous, AI-based players are coming to a gaming experience near you, and a new startup, Altera, is joining the fray to build this new guard of AI agents. The company announced…

Bye-bye bots: Altera’s game-playing AI agents get backing from Eric Schmidt

Google DeepMind has taken the wraps off a new version of AlphaFold, their transformative machine learning model that predicts the shape and behavior of proteins. AlphaFold 3 is not only…

Google DeepMind debuts huge AlphaFold update and free proteomics-as-a-service web app

Uber plans to deliver more perks to Uber One members, like member-exclusive events, in a bid to gain more revenue through subscriptions.  “You will see more member-exclusives coming up where…

Uber promises member exclusives as Uber One passes $1B run-rate

We’ve all seen them. The inspector with a clipboard, walking around a building, ticking off the last time the fire extinguishers were checked, or if all the lights are working.…

Checkfirst raises $1.5M pre-seed to apply AI to remote inspections and audits

Close to a decade ago, brothers Aviv and Matteo Shapira co-founded a company, Replay, that created a video format for 360-degree replays — the sorts of replays that have become…

Controversial drone company Xtend leans into defense with new $40 million round

Usually, when something starts to rot, it gets pitched in the trash. But Joanne Rodriguez wants to turn the concept of rot on its head by growing fungus on trash…

Mycocycle uses mushrooms to upcycle old tires and construction waste

Monzo has raised another £150 million ($190 million), as the challenger bank looks to expand its presence internationally — particularly in the U.S. The new round comes just two months…

UK challenger bank Monzo nabs another $190M as US expansion beckons

iRobot has announced the successor to longtime CEO, Colin Angle. Gary Cohen, who previous held chief executive role at Timex and Qualitor Automotive, will be heading up the company, marking a major…

iRobot names former Timex head Gary Cohen as CEO

Reddit — now a publicly-traded company with more scrutiny on revenue growth — is putting a big focus on boosting its international audience, starting with francophones. In their first-ever earnings…

Reddit tests automatic, whole-site translation into French using LLM-based AI

Mushrooms continue to be a big area for alternative proteins. Canada-based Maia Farms recently raised $1.7 million to develop a blend of mushroom and plant-based protein using biomass fermentation. There’s…

Meati Foods bites into another $100M amid growth to 7,000 retail locations

Cleaning the outside of buildings is a dirty job, and it’s also dangerous. Lucid Bots came on the scene in 2018 with its Sherpa line of drones to clean windows…

Lucid Bots secures $9M for drones to clean more than your windows

High interest rates and financial pressures make it more important than ever for finance teams to have a better handle on their cash flow, and several startups are hoping to…

Israeli startup Panax raises a $10M Series A for its AI-driven cash flow management platform

The European Union has deepened the investigation of Elon Musk-owned social network, X, that it opened back in December under the bloc’s online governance and content moderation rulebook, the Digital Services Act…

EU grills Elon Musk’s X about content moderation and deepfake risks

For the founders of Atlan, a data governance startup, data has always been at the heart of what they do, even before they launched the company. In fact, co-founders Prukalpa…

Atlan scores $105M for its data control plane, as LLMs boost importance of data

It is estimated that about 2 billion people, especially those in lower and middle-income countries, lack access to quality and affordable essential medicines. The situation is exacerbated by low-quality or even killer…

Axmed raises $2M from Founderful to streamline drug supply chains in underserved markets

For decades, the Global Positioning System (GPS) has maintained a de facto monopoly on positioning, navigation and timing, because it’s cheap and already integrated into billions of devices around the…

Xona Space Systems closes $19M Series A to build out ultra-accurate GPS alternative

Bankruptcy lawyers representing customers impacted by the dramatic crash of cryptocurrency exchange FTX 17 months ago say that the vast majority of victims will receive their money back — plus interest. The…

FTX crypto fraud victims to get their money back — plus interest