Family safety startup Life360, which makes a freemium mobile security app by the same name, is today announcing it has secured $3.5 million in Series A funding. The round included investment from Fontinalis Partners, Kapor Capital, 500 Startups, Bessemer Venture Partners, Venture51, Bullpen Capital, Social Leverage and Eghosa Omoigui’s EchoVC Partners, as well as existing investors LaunchCapital, Seraph Group and Mark Goines.
The latest investment brings the company’s total funding to $5 million. The company says it will use the new funding to move into other verticals, including cars and homes.
For those unfamiliar with Life360, the app provides a number of features targeted towards families, including family locator services, private “check-ins,” alerts, neighborhood safety notices, identify protection, and more. Some of the features are available for free, while others are available for the app’s premium subscribers.
The move to freemium caused a big uptick in growth, as Jason Kincaid reported back in January. At the time, the company was nearing 1 million families. Now it has 6 million families (10 million users).
With the additional investment, the company says it’s expanding its focus beyond mobile, with plans to automatically link vehicles and homes to the service, without requiring additional hardware. This would allow users to enable vehicle tracking and home monitoring features which would be accessible via their mobile phone.
Currently, Life360 is available on the Android and iPhone platforms, but is listed as “coming soon” to both Windows Phone and BlackBerry. You can grab a copy for yourself from here.
Correction: The signups number from before was referring to families, not users. This has been corrected.