email marketing
Stensul draws on new capital to boost marketing creation features
Stensul added dozens of new features and functionalities. Most notable is Landing Page, which gives customers a no-code, drag-and-drop way to build integrated landing pages.
Klaviyo’s strong IPO pricing should give unicorns an idea of what they are worth
Defending — or nearly defending — a 2021-era valuation in a 2023 IPO is impressive, given how much the value of tech companies has changed in the past year and…
Teach yourself growth marketing: How to perform growth experimentation through A/B testing
Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.
Teach yourself growth marketing: How to boot up an email marketing campaign
In this third part of my five-part series, we’ll examine how to set up email marketing to push consumers through your funnel and drive conversions.
Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change…
Many startups are hyper-focused early on with their ads’ click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to…
Dyspatch helps companies create emails you’ll actually want to open
The company’s email production tool essentially takes the tips and tricks from people designing email well and makes it widely accessible.
South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US
Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech…
Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?
If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.
Collect and leverage zero-party data to personalize marketing and drive growth
Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.
The holiday shopping season is coming: How are growth marketers preparing?
With just 22 days left until the holiday shopping season begins, we spoke to several growth marketers to find out how 2021’s supply chain meltdowns are impacting their campaign planning.
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from…
Intuit’s $12B Mailchimp acquisition is about expanding its small business focus
At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might…
Growth roundup: Mail privacy protection and growth marketing beyond the tactics
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection —…
Apple is changing Mail Privacy Protection and email marketers must prepare
Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.
There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.
Unmuted founder Max van den Ingh on success beyond the metrics
“You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative.”
The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters.
Demand Curve: 10 lies you’ve been told about marketing
The harsh truth: Some of the advice you read about marketing is incorrect.
Demand Curve: Email marketing tactics that convert subscribers into customers
Email has the highest return on investment than any other marketing channel because you have a captive audience who has opted-in to you communicating with them.
Klaviyo’s next-gen email marketing platform engorges on $320M at a $9.5B valuation
Email marketing is decades old, but it’s a category that has surprising life in it. Multiple generations of email marketing companies have come through and sustained success, from Constant Contact…
Boost ROI with intent data and personalized multichannel marketing campaigns
With automation and intent data, brands can more easily connect with leads, prospects, and customers at a personal, intimate level.
Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation
Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier…
Stensul, a startup aiming to streamline the process of building marketing emails, has raised $16 million in Series B funding. When the company raised its $7 million Series A two years…
Break-even ads can generate free brand awareness
Typically, your primary goal with an ad channel is to make it profitable. But you shouldn’t necessarily turn off a channel if it’s merely break-even.
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth…
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth…
Mailchimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue
The well-known tech startup routine of coming up with an idea, raising money from venture capitalists and other outside investors in increasing rounds as valuations continue to rise, and then…
Klaviyo raises $150M Series B after building company the old-fashioned way
Klaviyo, a Boston-based email marketing firm founded in 2012, went about building its email marketing business the old-fashioned way. First it built a profitable company, then it went looking for…
Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers who want to introduce lightweight augmented reality (AR) to…
