email marketing

Stensul draws on new capital to boost marketing creation features

Stensul added dozens of new features and functionalities. Most notable is Landing Page, which gives customers a no-code, drag-and-drop way to build integrated landing pages.

Klaviyo’s strong IPO pricing should give unicorns an idea of what they are worth

Defending — or nearly defending — a 2021-era valuation in a 2023 IPO is impressive, given how much the value of tech companies has changed in the past year and a half.

Teach yourself growth marketing: How to perform growth experimentation through A/B testing

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

Teach yourself growth marketing: How to boot up an email marketing campaign

In this third part of my five-part series, we’ll examine how to set up email marketing to push consumers through your funnel and drive conversions.

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

Tackling touchpoints on your customer’s path to purchase

Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to be desired.

Dyspatch helps companies create emails you’ll actually want to open

The company’s email production tool essentially takes the tips and tricks from people designing email well and makes it widely accessible.

South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US

Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared V

Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.

Collect and leverage zero-party data to personalize marketing and drive growth

Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.

The holiday shopping season is coming: How are growth marketers preparing?

With just 22 days left until the holiday shopping season begins, we spoke to several growth marketers to find out how 2021's supply chain meltdowns are impacting their campaign planning.

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?

Intuit’s $12B Mailchimp acquisition is about expanding its small business focus

At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial sof

Growth roundup: Mail privacy protection and growth marketing beyond the tactics

Apple is changing Mail Privacy Protection and email marketers must prepare

Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.

Demand Curve: Tested tactics for growing newsletters

There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.

Unmuted founder Max van den Ingh on success beyond the metrics

"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."

Sendlane raises $20M to convert shoppers into loyal customers

The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters.

Demand Curve: 10 lies you’ve been told about marketing

The harsh truth: Some of the advice you read about marketing is incorrect.

Demand Curve: Email marketing tactics that convert subscribers into customers

Email has the highest return on investment than any other marketing channel because you have a captive audience who has opted-in to you communicating with them.
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