The Latest from Julian Shapiro
Use dynamic CTAs to close more B2B leads
B2B leads typically require multiple touches before they become customers. You can help leads move quicker through your funnel by dynamically adjusting the landing page content they see.
Use accelerated retargeting to increase conversions
Tips for writing great onboarding emails, using behavioral psychology for more referrals and other strategies for growing your startup.
Break-even ads can generate free brand awareness
Typically, your primary goal with an ad channel is to make it profitable. But you shouldn’t necessarily turn off a channel if it’s merely break-even.
Anomalous data can lead to growth opportunities
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and find
How to advertise a podcast in 2020
This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.
Gauging email success, invite-only app launches and other growth tactics
We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this growth report.
Decrease user churn by better managing expectations
Plus, competitor ads analysis for Facebook, budget explainer ads and more.
Direct mail still works if you avoid common mistakes
We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
Turning Google traffic into leads, and what’s new in SEO
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
Getting more people to open your emails
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
What’s the right way to sponsor a YouTube influencer?
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
How to get people to open your emails
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
How to get your ads working, and whether PR is worth it
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and find
How to work with top influencers and avoid ad blockers
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
The secret of content marketing: avoid high bounce rates
Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?
How to see another company’s growth tactics and try them yourself
Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics...
How do you hire a great growth marketer?
Editors Note: This article is part of a series that explores the world of growth marketing for founders.
How do startups actually get their content marketing to work?
Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.
What’s the cost of buying users from Facebook and 13 other ad networks?
This post reveals the cost of acquiring a customer on every ad channel my agency has tested.
Which types of startups are most often profitable?
I co-run an agency that teaches a hundred startups per year how to do growth marketing. This gives me a unique vantage point: I know which types of startups most often reach profitability.