The Latest from Julian Shapiro
Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?
Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics...
Editors Note: This article is part of a series that explores the world of growth marketing for founders.
Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.
This post reveals the cost of acquiring a customer on every ad channel my agency has tested.
I co-run an agency that teaches a hundred startups per year how to do growth marketing. This gives me a unique vantage point: I know which types of startups most often reach profitability.
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.