Startups
Demand Curve: How to get social proof that grows your startup
12:25 pm PDT • September 17, 2021
When people are uncertain, they look to others for behavioral guidance. This is called social proof, and using it effectively can lead to up to 400% improvement in conversion.
Demand Curve: How to double conversions on your startup’s homepage
1:59 pm PDT • July 8, 2021
Want to convert twice as many visitors into customers? Follow these copywriting tactics.
Demand Curve: 10 lies you’ve been told about marketing
12:13 pm PDT • July 7, 2021
The harsh truth: Some of the advice you read about marketing is incorrect.
