Ben Parr

Contributor

Ben Parr is president and co-founder of Octane AI.

Ben Parr

As we approach our third roller coaster year defined by the pandemic, what will happen to global commerce? What new trends will define e-commerce?

4 trends that will define e-commerce in 2022

Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.

Collect and leverage zero-party data to personalize marketing and drive growth

Perhaps you’ve heard there’s a job opening over at Twitter. The blue bird is looking for its next CEO after longtime leader and all-around good guy Dick Costolo decided to…

The Three Qualities Twitter’s Next CEO Must Have

If your goal is to build a world-changing product (or to create one of those unicorns everyone is talking about), at some point you’re probably going to need the help…

How To Win The Attention Of Potential Investors