Media & Entertainment

Nonplussed

Comment

Devin Coldewey

Contributor

Devin Coldewey is a Seattle-based writer and photographer. He first wrote for TechCrunch in 2007.

His personal website is coldewey.cc.

More posts from Devin Coldewey

I sat down to write up the new YouTube comment system earlier this week, and before I finished the article, I had deleted my Google+ account — my real one, not the joke one that you acquire during the YouTube signup process. The labyrinth of settings and accounts involved struck me as so absurd, and the process so hostile to comprehension, that they needed to be described as they might have been experienced by an ordinary user, and not from the more meta perspective of a tech writer or web designer. Here’s how it felt like it would go for your average YouTube visitor.


bun

Ah, yes. That was a quality YouTube video. I’ve never felt the need to comment before, but this bathing rabbit deserves my approbation like none other!

Wait, my name is up there in the bar, and my face is next to the comment field. Ah, it would be a comment with my real name… curses. For reasons I do not care to explain (you can imagine compelling circumstances on your own) I would rather not use my real name or associate this particular video with my official identity or Gmail address.

But I heard there’s a new system. I’ll sign up for an account! Probably I can just click the comment field to — Oh. It wouldn’t have let me comment on the field even though my face was next to it, huh? Weird. Instead, it wants to know whether I want to use my Google+ account with my real name or “create a new channel.” Are those really my only options if I just want to comment? Very well, YouTube, I’ll create a new “channel.”

creatachannel

Ah, now you tell me. This new channel “comes with a Google+ page.” Why do I need another one? I already have one, and it’s because I didn’t want to use it that I clicked this button in the first place! Okay, well, I guess it can’t be helped. I can always delete it later.

Great, now I have a channel. I’ll just check the options just in case — I see I’ve been opted into a number of ads and newsletters! And even though this is a separate account with its own Google+ account, those will go to my Gmail address, I’m sure. Would have been nice to hear about this up front, but no use crying over spilt permissions. Uncheck, uncheck.

On, then, to Google+. Pretty sure this new one is redundant so we’ll just do away with it. Oh, it’s a “page”? How is that different from my profile “page,” or a photo “page”? And why is it associated with my real name account? Never mind, it won’t live long enough to matter. Dashboard, settings… scroll past a dozen or so notifications and other things I’ve been opted into without my knowledge… here we are: the tiniest option. “Delete this page.” Goodbye, page!

nooo

What, I can’t delete it? I have to delete the YouTube channel first? Why would I do that? Why wasn’t this mentioned before? I don’t want some random accounts I don’t use or care about! Wouldn’t it have been more accurate to say I was making a Google+ page that “comes with” the ability to comment on YouTube? But the YouTube channel has its own inbox and notification settings and stuff. I don’t need both, do I?

Oh, it says I just have to disconnect it first, that’s fine. Just one more step, and there’s even a link. Clicking that should… nope. This is just the basic settings page. Well, it has to be here somewhere. Ah, “Connected accounts.” Not for long, poor things!

Damn, not there either. Where would I disconnect except in “Connected accounts?” Advanced settings? I see “delete” but not disconnect. More features? If I search exhaustively through these, it will surely appear. No… no….

You know what? Forget it, I don’t even want to comment any more. It was a dumb video anyway. I’ll just post it on Facebook and put my comment there, where my friends will actually see it. Delete… yes, I’m sure. You may have just been a baby, but you had it coming, YouTube channel.

Now for that pesky G+ page, since its lifeline is gone. There’s no link to it anywhere on YouTube that I can see, but luckily, I know that I can go to plus.google.com to manage this stuff, something that wouldn’t be obvious if you weren’t already a Google+ user. Manage, settings, and delete, and yes, damn it, I’m sure — boom.

Back to square one. What was that other video I wanted to watch anonymously? Oh yeah, the dog. Okay, so now it says “Log in” up there, so I’m definitely logged out. That’s fine, I’ll just watch stuff, that’s what YouTube is for anyway. And I can back out even if I were to accidentally click the comment button or something, like so…

me

“Use YouTube as…” And the only option is my email address? Not likely, kemosabe! Not even going to click! No x to close this thing, thanks a lot… but I can sure close the tab! Nice knowing you, login box!

Let’s try this again. I desperately need to see that ex-military dog nuzzle its first kitten.

What?! Why is my face next to the comment box! I’m logged in with my email address? I never did that! Sign out.

Hey — why did my Gmail and chat sign out? Get back in there.

All right, one more time. Video URL pasted, and… I can hear the video but can’t see it? It’s just a login screen with one option! Is that a bug? Reload… and I’m logged in again? So wait, signing in and out of Gmail signs me in and out of YouTube and vice versa? In what world does that make sense? For god’s sake!


It turns out you can view YouTube privately and without logging in only from an “incognito” or “private” browsing window, or if you are not logged into any other services. You can also block cookies on YouTube, though that’s not something most users would think of. But fiddling around with Google+ and finding how often things I thought were disabled were not, how many settings I thought I’d changed had reverted, and how many accounts were being linked into the service for reasons I found pointless… I just decided to end it.

I don’t mean to rag on Google+, as some people find it useful as a social network, and it’s not as if signing up for an extra account and ignoring it is some huge chore. But its growing position as a sort of hub to be conflated with unrelated services like YouTube is distasteful to me.

It’s not that I find Google or even Google+ itself bad. But the connections between the channel, the pages, the Google+ profile, the Google account, the various websites and contact lists, to say nothing of interdependencies with Android — it’s becoming stifling. This little fracas around YouTube comments, and my inability to use the website as I please except by using Google’s own identity-hiding techniques against it reminded me of that. When I imagine my parents or less wary friends undertaking the process, I shudder to think how little they would bother diverging from Google’s ideal plan for a good data-producing consumer, because they would not have the patience to dig through settings, search after orphan accounts, and so on. Google has chosen the method and degree to which these things are connected, and few will have the wherewithal to resist. Sure, it’s their prerogative, but we don’t have to like it, and we don’t have to dislike it in silence.

Simplify, simplify. My online life is already cluttered enough, and I never did like Google+, so I deleted it, and perhaps you should, too. Now there’s one less egg in my Google basket, and I never have to pay attention to anything that has the word “Google+” in it again — just like I did with LinkedIn (stop inviting me, everyone in the world), Pinterest, and a number of other things I had no use for.

My worry is that I’m going to have to double back on my tracks in a year or so when the next few services coalesce under the Google+ umbrella. Hopes that it will be done well no longer seem realistic, so anyone who shares a similar low-key dread about the impending changes would do best to take matters into their own hands.

More TechCrunch

The Series C funding, which brings its total raise to around $95 million, will go toward mass production of the startup’s inaugural products

AI chip startup DEEPX secures $80M Series C at a $529M valuation 

A dust-up between Evolve Bank & Trust, Mercury and Synapse has led TabaPay to abandon its acquisition plans of troubled banking-as-a-service startup Synapse.

Infighting among fintech players has caused TabaPay to ‘pull out’ from buying bankrupt Synapse

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

Google built some of the first social apps for Android, including Twitter and others

WhatsApp is updating its mobile apps for a fresh and more streamlined look, while also introducing a new “darker dark mode,” the company announced on Thursday. The messaging app says…

WhatsApp’s latest update streamlines navigation and adds a ‘darker dark mode’

Plinky lets you solve the problem of saving and organizing links from anywhere with a focus on simplicity and customization.

Plinky is an app for you to collect and organize links easily

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

For cancer patients, medicines administered in clinical trials can help save or extend lives. But despite thousands of trials in the United States each year, only 3% to 5% of…

Triomics raises $15M Series A to automate cancer clinical trials matching

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Tap, tap.…

Tesla drives Luminar lidar sales and Motional pauses robotaxi plans

The newly announced “Public Content Policy” will now join Reddit’s existing privacy policy and content policy to guide how Reddit’s data is being accessed and used by commercial entities and…

Reddit locks down its public data in new content policy, says use now requires a contract

Eva Ho plans to step away from her position as general partner at Fika Ventures, the Los Angeles-based seed firm she co-founded in 2016. Fika told LPs of Ho’s intention…

Fika Ventures co-founder Eva Ho will step back from the firm after its current fund is deployed

In a post on Werner Vogels’ personal blog, he details Distill, an open-source app he built to transcribe and summarize conference calls.

Amazon’s CTO built a meeting-summarizing app for some reason

Paris-based Mistral AI, a startup working on open source large language models — the building block for generative AI services — has been raising money at a $6 billion valuation,…

Sources: Mistral AI raising at a $6B valuation, SoftBank ‘not in’ but DST is

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

Dating apps and other social friend-finders are being put on notice: Dating app giant Bumble is looking to make more acquisitions.

Bumble says it’s looking to M&A to drive growth

When Class founder Michael Chasen was in college, he and a buddy came up with the idea for Blackboard, an online classroom organizational tool. His original company was acquired for…

Blackboard founder transforms Zoom add-on designed for teachers into business tool

Groww, an Indian investment app, has become one of the first startups from the country to shift its domicile back home.

Groww joins the first wave of Indian startups moving domiciles back home from US

Technology giant Dell notified customers on Thursday that it experienced a data breach involving customers’ names and physical addresses. In an email seen by TechCrunch and shared by several people…

Dell discloses data breach of customers’ physical addresses

Featured Article

Fairgen ‘boosts’ survey results using synthetic data and AI-generated responses

The Israeli startup has raised $5.5M for its platform that uses “statistical AI” to generate synthetic data that it says is as good as the real thing.

15 hours ago
Fairgen ‘boosts’ survey results using synthetic data and AI-generated responses

Hydrow, the at-home rowing machine maker, announced Thursday that it has acquired a majority stake in Speede Fitness, the company behind the AI-enabled strength training machine. The rowing startup also…

Rowing startup Hydrow acquires a majority stake in Speede Fitness as their CEO steps down

Call centers are embracing automation. There’s debate as to whether that’s a good thing, but it’s happening — and quite possibly accelerating. According to research firm TechSci Research, the global…

Retell AI lets companies build ‘voice agents’ to answer phone calls

TikTok is starting to automatically label AI-generated content that was made on other platforms, the company announced on Thursday. With this change, if a creator posts content on TikTok that…

TikTok will automatically label AI-generated content created on platforms like DALL·E 3

India’s mobile payments regulator is likely to extend the deadline for imposing market share caps on the popular UPI (unified payments interface) payments rail by one to two years, sources…

India likely to delay UPI market caps in win for PhonePe-Google Pay duopoly

Line Man Wongnai, an on-demand food delivery service in Thailand, is considering an initial public offering on a Thai exchange or the U.S. in 2025.

Thai food delivery app Line Man Wongnai weighs IPO in Thailand, US in 2025

Ever wonder why conversational AI like ChatGPT says “Sorry, I can’t do that” or some other polite refusal? OpenAI is offering a limited look at the reasoning behind its own…

OpenAI offers a peek behind the curtain of its AI’s secret instructions

The federal government agency responsible for granting patents and trademarks is alerting thousands of filers whose private addresses were exposed following a second data spill in as many years. The…

US Patent and Trademark Office confirms another leak of filers’ address data

As part of an investigation into people involved in the pro-independence movement in Catalonia, the Spanish police obtained information from the encrypted services Wire and Proton, which helped the authorities…

Encrypted services Apple, Proton and Wire helped Spanish police identify activist

Match Group, the company that owns several dating apps, including Tinder and Hinge, released its first-quarter earnings report on Tuesday, which shows that Tinder’s paying user base has decreased for…

Match looks to Hinge as Tinder fails

Private social networking is making a comeback. Gratitude Plus, a startup that aims to shift social media in a more positive direction, is expanding its wellness-focused, personal reflections journal to…

Gratitude Plus makes social networking positive, private and personal

With venture totals slipping year-over-year in key markets like the United States, and concern that venture firms themselves are struggling to raise more capital, founders might be worried. After all,…

Can AI help founders fundraise more quickly and easily?