Look Inside Apple’s First Swedish Retail Store, Opening Tomorrow

Darrell Etherington

A writer focused on covering early-stage startups, especially those with a technology focus. → Learn More

Friday, September 14th, 2012
apple2

Apple’s bringing its brick-and-mortar retail operations to Sweden for the first time tomorrow, with a new flagship location at Täby Centrum in the city of Täby, which is just about 20 miles outside of Stockholm.

The new store opening is timed coincidentally around the launch of the iPhone 5, but when that device hits shelves next Friday, September 21, the newest Apple Store won’t be receiving any stock, because Sweden isn’t one of the iPhone 5′s launch countries.

TechCrunch reader and interior design blogger Sophie Ankréus was kind enough to send us some shots of what the inside of the new store will look like, which you can check out in the gallery below. Spoiler alert: It looks like an Apple Store. But actually, there are some interesting differences, such as Sweden-exclusive products locally sourced and designed, including iPhone cases from Björn Borg and bags from P.A.P.

All images courtesy of InteriorStockholm.


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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