We first got a peek at the device back in June, though we were pretty uncertain on details at that point. Then a leaked T-Mo roadmap shed some light, which leads us to today’s official launch. The LG DoublePlay’s claim to fame are its dual screens — one 3.5-inch primary screen, with a 2-inch secondary screen landing square in the middle of its split QWERTY keyboard.
The screens can work in tandem on a single task, or can be used separately to, say, update your Facebook and send a text at the same time. The DoublePlay touts a 1GHz Snapdragon processor and runs Android 2.3 Gingerbread. You’ll find a 5-megapixel camera on the back, equipped with LED flash, auto focus, and the ability to capture 720p video. Unfortunately, there’s no front-facing cam for the DoublePlay, so hopefully multi-tasking is more important to potential buyers than video chat.
LG understands that not everyone enjoys QWERTY keyboards, and has preloaded the Swype application along with T-Mobile’s Group Text and Cloud Text services.
We originally thought the DoublePlay would go for $149 on-contract (courtesy of that leaked roadmap), but it would seem that the phone gods are in a good mood today. The LG DoublePlay will retail for $99 on a new two-year contract, and is ready to be picked up at a T-Mobile store today.