Why software costs so much: It's the packaging!

Monday, March 8th, 2010

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

Here’s a fairly egregious example of wasteful packaging sent by Quantum to a buddy of mine. The boxes they are unpacking contain Quantum’s licensing agreements, two single sheets of paper that were shipped in their own boxes, wrapped in bubble wrap, and contained in one main box also full of bubble wrap.

Luckily they stopped shipping each sheet of paper inside the carcass of an endangered sea turtle like they used to. That was really egregious. Have you guys seen any other examples of horrible packaging?

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