My Name is E releases iPhone app to kill the business card

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My Name is E appeared earlier this year with a product which sounded familiar to most. It enables you to collect all your social and contact accounts – on Facebook, LinkedIn, Twitter and any other network – in one spot. However, the twist was that you could share them in real life with people you met over the mobile web or their “Connector”, the USB product they also sell. Today they’ve released an app for the iPhone. Could this be the final death of the business card? I doubt it, but this is going to be a pretty interesting product to watch.

The Connector is not dissimilar to Poken in some respect, but as well as the wireless USB device it also lets you exchange cards between any mobile via the mobile web. You can connect with someone via Facebook, Linked, in etc, without having to go back to your office and do all the time-consuming inviting. But the mobile web experience is not exactly sinuous.

The new iPhone application allows card sharing through a simple flick of the wrist towards another iPhone with the app. E then connect both users and make sure they get automatically connected on the selected social networks as well. The application also allows iPhone users to exchange cards with other phones. If someone doesn’t have an account on E you can send your E card to their email and they can either view the informatoin straight or connect over E. Users can create a card for each situation with different social networking profiles attached to them. They’ve also launched a short URL e.g.

  • Tortue

    This kind of application will be much more interesting when NFC phone will be widely spread. We would juts have to approach phones from each other and the transfer is performed automatically.

  • George

    My Name is E is known to be extensively working with universal NFC/RFID. Do a seach on them or watch the guy’s keynotes.

  • courtney benson

    Sounds like a good product. Sales professional should love this app.
    One major issue that exist for sales folks: When they leave a company and have to return the phone they can’t transfer the data to another phone or download it to a cloud or laptop – maybe somebody can come up with the right app for this on all phones.

  • Andrea Hill

    The challenge (on the surface) of an app like this is how personal vs business profiles blend. Generally when I meet a client professionally, I don’t give them my personal cell number or blog URL. On the flip side, when I’m meeting with others in the tech/SoMe world, I share that info, but possibly not my work email.

    I’ll be interested to check out the app and see if it can handle different levels of information disclosure. To continue the idea of replacing the biz card, is there a way to carry two cards, or to “write my personal email addy on the back”?

    p.s. typo in the article: view the informatoin

    • Ciara Byrne

      That’s actually one of the main features – that you can have different cards (personal, day job, side job) to send for different contexts.. or even a “ghost” card when you are embarrassed into exchanging cards but want to share minimal info.

  • Que

    No app will kill the business card until it is a standard across all platforms (Iphone os, android, windows phone, symbian etc.) until every phone/pda/mediaplayer device can accept digitized business cards there will always be the business card and theres no way around it.

  • Geoff McQueen

    Only a matter of time before Apple shut it out of the app store – it challenges the built in functionality of reading the screen and speaking your details to another party.

    Heil Apple! Does Mein Kampf have a chapter on how to run the iPhones app store?

  • Randall Cross

    cool idea but everyone has to adopt across all platforms for it to be worthy. Agree with Andrea re multiple “cards” for different types of contacts.

    The flick is a nice touch.

  • lloyd

    I like Bump. It lets you exchange contact info, but also things like photos. When you have the app loaded, you “bump” fists and using time and location it figures out who you are and initiates the transfer.

  • Gebadia Smith

    I still like business cards but I do see the value of a phone card.. the key is getting people to adopt it…

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  • R-CANE

    I take my poken everywhere I go
    You are the one I wanna get to know
    Rubbin’ the hands till we see ’em glow
    You got my number, call and say hello

  • gladideg

    From a developers perspective it’s a good idea and a nice product. My only concern is to get people to adapt to this technology and actually take use of it. It may be a difficult or even impossible task to accomplish, especially when thinking of compatibility between phones.

    To be honest, I think the old fashioned business card is more the way to go instead of trying to make everything so god damn robotic. The card is always there and if you want to type the number right into your phone, it’s probably just as simple.

    I don’t think this solves any problems or makes things easier for anyone.

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  • Michael Kimsal

    Someone’s going to come up with the idea of printing out all these e-business-card data in a few years. Have some small wireless card-sized printer on your desk and your phone/pda will print out any new cards in your device every time you walk by it. It will be hailed as revolutionary.

    • Emma Kane

      erm, I’m sure there was something for a Palm Pilot dock that did this.

      My name is e is a nice idea – I’m sure there’s a social networking possibility here which they don’t seem to be exploiting.

  • Steve Gonzalez

    I still feel is a healthy combination of online and offline business card solutions. These apps coming out are pretty clever though.



  • Alex -

    I agree with the comments that the business card won’t die until digital cards (in whatever format) are standard on every device. Its incredibly difficult to gain mass traction.

    Even apps like Bump and Mover have the hurdle that the other user has to 1) have an iPhone and 2) have the application. Can you imagine asking the person to go download the app just to send them a few lines of info?

    We reviewed an application called CardSnap ( This is an app that doesn’t require anything special or extra installs on other devices. You take a snapshot of the card and then you can toss it or return it. Processing of the information is the real downfall though – which can take many hours. Once the apps figure out how to handle visual text recognition better (its picking up fonts, not hand drawn, so it should be relatively simple), then things like this will really turn the tide of contact management.


  • Den

    One click contact share for _any_ mobiles (including iPhone):

  • Hoof

    You can already use mynameise on any phone with an internet connection. And when nfc/rfid comes back to mobile devices, the full functionality of the connector will be available for all things.

    I think there is a great future for the platform, because it mixes the real world and the virtual world.

  • James Smith

    Bump already solves this problem very elegantly, and it has a few things that my name is e doesn’t have:

    1) Bump has a great brand name
    2) Bump has network effect, > 1 million people with the app
    3) Bump is _fun_

    They are the reasons bump is so successful, and if you miss those, you are missing the point.

    • Jon C

      Have you guys tried SnapDat. It lets you create e-biz cards that actually look like real business cards. You can create one for work another for social occasions and you can email it to anyone if they don’t have the app installed. Agree the paper business card isn’t going away but I like using SnapDat when I don’t have any cards on me and it always seems to happen when I need one.

  • Corey Kossack

    Does My Name is E support one-way transfers of contact information via mobile phone? I see the value in quickly sending your relevant contact information/social profiles from your phone when you meet someone in person, but the idea that both contacts have to be registered through the service to even have one person share their contact information seems prohibitive to me.

  • Engago team

    The 2 parties involved both need an iPhone.
    Such applications should interoperate between iPhones and Blackberries and Palm-pre and Omnias and …

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