My Name is E releases iPhone app to kill the business card

My Name is E appeared earlier this year with a product which sounded familiar to most. It enables you to collect all your social and contact accounts – on Facebook, LinkedIn, Twitter and any other network – in one spot. However, the twist was that you could share them in real life with people you met over the mobile web or their “Connector”, the USB product they also sell. Today they’ve released an app for the iPhone. Could this be the final death of the business card? I doubt it, but this is going to be a pretty interesting product to watch.

The Connector is not dissimilar to Poken in some respect, but as well as the wireless USB device it also lets you exchange cards between any mobile via the mobile web. You can connect with someone via Facebook, Linked, in etc, without having to go back to your office and do all the time-consuming inviting. But the mobile web experience is not exactly sinuous.

The new iPhone application allows card sharing through a simple flick of the wrist towards another iPhone with the app. E then connect both users and make sure they get automatically connected on the selected social networks as well. The application also allows iPhone users to exchange cards with other phones. If someone doesn’t have an account on E you can send your E card to their email and they can either view the informatoin straight or connect over E. Users can create a card for each situation with different social networking profiles attached to them. They’ve also launched a short URL e.g.