Crazy Eddie was really insane, but not in a good way

Friday, July 17th, 2009

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

Giz has some great videos from Crazy Eddie, the guy who went nuts in New York and New England back in the 70s and 80s, selling home appliances and CE to a trendy and naive audience.

It’s interesting to note that Crazy Eddie could have been lying about his low-low prices. In an era where the information disparity between consumer and salesperson was amazingly high, I doubt he had better deals than most. But like all great media, he milked the immediacy and memorability of the insane to his own marketing ends.

Eddie escaped to Israel after dumping his stock and quitting the company as it fell into a death spiral. Today Eddie is a free man after doing two years on an eight year sentence.

Anyone have any particularly moving Crazy Eddie stories?

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