mac pro

Transcript: Phil Schiller, Craig Federighi and John Ternus on the state of Apple’s pro Macs

You have already read the news. But we thought we would also use this opportunity to share a transcript of the interview with Phil Schiller, Senior Vice President of Worldwide Marketing; Craig Federi

The current Mac Pro gets a spec bump as Apple goes back to the drawing board for the follow-up

Apple this week took the fairly unprecedented step of announcing that it was going back to the drawing board to re-envision the Mac Pro. The company invited a handful of editors in to its inner sanc

Apple pushes the reset button on the Mac Pro

“If we’ve had a pause in upgrades and updates, we’re sorry for that — what happened with the Mac Pro — and we’re going to come out with something great to replace it.” Apple Senior Vice

Apple’s New Mac Pro Uses 74% Less Aluminum, 68% Less Power And 84% Lighter Packaging

Apple has today released its environmental report for its new Mac Pro machine, which details some fairly large savings on power and raw materials. The new device also earns a gold rating from the EPEA

2013 Mac Pro Review: Apple’s New Desktop Boasts Dramatic Redesign, Dramatic Performance

Apple's new Mac Pro is a sight to behold: In black aluminum with an eye-catching cylindrical design, there's little chance you'll ever mistake it for any other computer. The previous Mac Pro was iconi

Apple’s New Mac Pro In Pictures: Beauty And The Beast

Apple has a brand new Mac Pro with an all-new, bold design that's assembled at home in the U.S. in a facility in Texas. It's easily among the most bold and unique designs of a Mac in recent memory, br

Apple’s Mac Pro Is Now Available, Max One Out Now With A 4K Display For Over $13K

Apple is now selling its new U.S.-assembled Mac Pro via its online store, as announced yesterday in a press release. The pro-targeted computer starts at $2,999, but with custom options and maxed out s

Apple’s New Mac Pro Goes On Sale Dec. 19 Online And In Retail Starting At $2,999

Apple has just announced that its new Mac Pro computer, featuring that signature 'Darth Vader' design, will be available for sale starting tomorrow, Thursday Dec. 19 beginning at $2,999. There's anoth

Apple Sends Out Set Of Slick Mac Pro Posters To Some Journalists

Apple sent out a set of slick Mac Pro posters to at least one journalist today. TidBITS author Jeff Carlson received a long black tube with four Mac Pro images as posters in it this morning. Other jou

TechCrunch TV Apple Event Wrap-Up: Software Free And Now, New iPads And Macs

The Apple event in San Francisco today was a big one, in terms of just how much stuff Apple trotted out between software updates, pricing bombshells and new hardware. The iPad underwent a makeover and

TechCrunch TL;DR: Apple’s October Keynote In A Nutshell

Apple wrapped its October event at the Yerba Buena Center in San Francisco earlier today and, as promised, there was plenty to dig into. We've pumped out plenty of stories dissecting Apple's myriad an

Hands On: Apple’s New Mac Pro Is An Insanely Quiet Thermal Wizard

Today at an event in San Francisco, Apple reintroduced its new Mac Pro computer which will form the vanguard of its new high-end lineup of machines for the professional set. The new Mac Pro got a Dece

Apple’s New Mac Pro: A 4K Video-Editing, Super-Fast Powerhouse, Available In December For $2,999

Today Apple announced December availability for the Mac Pro, the strange, solid cylinder of computing power. It starts at $2,999 for the 3.7GHz quad-core Xeon, 12GB DRAM, 2GB VRAM, and 256GB. The new

Apple’s October 22 iPad And Mac Event Now Official As Press Receive Invites

Apple has announced a special event to be held next week on October 22, after that date was leaked first by AllThingsD and then later confirmed by The Loop's Jim Dalrymple. If rumors prove correct, th

Report: Apple To Hold Event On October 22nd To Talk New iPads, OS X Mavericks And New Mac Pro

Apple will hold an invitation-only event on October 22nd to show off its new iPads, as well as the new Mac Pro and OS X Mavericks release, according to a report from All Things D’s John Paczkows

Gillmor Gang: Cider House Rules

The Gillmor Gang — Dan Farber, Robert Scoble, Kevin Marks, and Steve Gillmor — absorb the WWDC keynote. iOS7, OS/10 Mavericks, Macbook Air refresh, and iTunes Radio were the big bullets, but under

Up Close And Personal With Apple’s New Mac Pro, A Sleek Black Aluminum Beast

Apple's new Mac Pro is a radical departure from previous versions, and a redesign that in many ways has to be seen to believed. Which is why we've put together this gallery of the new pro desktop for

Apple (Finally) Updates The Mac Pro

In a dramatic reveal on stage at WWDC 2013, Phil Schiller brought forth a new Mac Pro saying to the assembled faithful: "Can't innovate anymore, my ass." This new Intel Xeon machine with up to 12 core

As Stores Quickly Sell Out, This Is The Last Call For Mac Pros In Europe

The Mac Pro is an endangered species in Europe. Apple decided to withdraw its towering desktop behemoth from the market after new regulations concerning power supply design hit the books. So, instead

Apple Reportedly Discontinuing Mac Pro Sales In Europe Starting In March [Update: Confirmed]

Apple's Mac Pro has been on the chopping block for a long time according to many industry watchers and pundits, and as of March it will actually get the axe in Europe. But the Pro's debatable market a
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