augmented reality
‘Weird Cuts’ is Google’s new AR experiment that lets you cut out pieces of reality to make collages
In addition to preserving art and historic landmarks around the world, Google’s Arts & Culture division also likes to collaborate with artists to experiment with integrations between technology and art.…
As part of its rather odd Thursday afternoon pre-Build news dump, Microsoft today announced the HoloLens 2 Development Edition. The company announced the much-improved HoloLens 2 at MWC Barcelona earlier…
The AR industry can avoid the creepy aspects of today’s data collection methods without hindering innovation.
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The definitive Niantic reading guide
In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant crash course for founders and company builders. As our EC-1 deep-dive into the company shows, lessons from the team’s experience building the…
Meow Wolf, the George R.R. Martin-backed immersive experience designer, pushes into XR
It’s been a long time since the original 10 members of Meow Wolf’s art collective had to scrounge in dumpsters for the raw materials to bring their galaxy-spanning visions to…
Point and shoot? No, point and interact. Snapchat can now help with your homework. The app’s camera is becoming the foundation of an augmented reality developer platform known as “Scan.”…
Edgybees’s new developer platform brings situational awareness to live video feeds
San Diego-based Edgybees today announced the launch of Argus, its API-based developer platform that makes it easy to add augmented reality features to live video feeds. The service has long…
Infinity Augmented Reality, an Israeli startup, has been acquired by Alibaba, the companies announced this weekend. The deal’s terms were not disclosed. Alibaba and InfinityAR have had a strategic partnership…
Adventurous taps live actors and AR to take families on high-tech scavenger hunts
Augmented reality looked like it was supposed to a ubiquitous success; Apple and Google and Facebook seemed to say so. But things are taking a bit of time to get…
The growth of augmented and virtual reality applications and hardware is ushering in a new age of digital media and imaging technologies, and startups that are putting themselves at the…
Earlier this week, Microsoft used its MWC press conference to announce the next version of its HoloLens mixed reality visor. When it demoed the first version back in 2015, quite…
Qualcomm wants your phone to drive your next VR and AR headsets
Qualcomm wants to create a new device category, XR viewer headsets, that combine the compute power of its current Snapdragon 855 platform with the speed of 5G on a smartphone…
Say hello to Microsoft’s new $3,500 HoloLens with twice the field of view
Microsoft unveiled the latest version of its HoloLens ‘mixed reality’ headset at MWC Barcelona today. The new HoloLens 2 features a significantly larger field of view, higher resolution and a…
Microsoft is scheduled to hold a major press conference at MWC Barcelona later today. With Satya Nadella and Alex Kipman in attendance, the expectation has long been that the company…
Facebook mulled multi-billion-dollar acquisition of gaming giant Unity, book claims
Less than a year after making a $3 billion investment into the future of virtual reality with the purchase of Oculus VR, Facebook CEO Mark Zuckerberg was considering another multi-billion-dollar…
Medivis has launched its augmented reality platform for surgical planning
After two years of development, Medivis, a New York-based company developing augmented reality data integration and visualization tools for surgeons, is bringing its first product to market. The company was…
Hands-on with an Alpha build of Google Maps’ Augmented Reality mode
I think most of us have had this experience, especially when you’re in a big city: you step off of public transit, take a peek at Google Maps to figure…
Lyft is exploring ways to integrate virtual reality and augmented reality into your Lyft rides, according to a couple of patent applications TechCrunch came across today. The first, filed in…
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An AR glasses pioneer collapses
In the first days of 2017, Osterhout Design Group arrived at CES with a two-story booth and huge promises. The startup’s founder, Ralph Osterhout, wanted to take the small San Francisco-based company even further past its military contractor roots in AR, building out major enterprise and consumer businesses with flashy new product lines. The company…
China’s Nreal raises $15M to shrink augmented headsets to size of sunglasses
A former Magic Leap engineer believes the problem with most consumer-facing augmented headsets on the market is their bulky size. “You wouldn’t want to wear them for more than one…
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Magic Leap and other AR startups have a rough 2019 ahead of them
Very rarely does an early technology garner such an air of inevitability like AR has in the past few years. 2018 was supposed to be a year where the foundational tech for augmented reality was built out a bit and the industry took a couple big leaps. Things started off well-enough, but momentum really doesn’t…
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What to expect from CES 2019
The timing is… less than ideal. Just as the industry is recovering from a holiday-induced hangover, we’re thrust into the country’s largest consumer electronics show. The timing, of course, is not coincidental. The show is intended to offer a preview for the tech year to come. Many companies thrive on CES’s pace. It’s a five-day…
Enterprise AR is an opportunity to ‘do well by doing good,’ says General Catalyst
A founder-investor panel on augmented reality (AR) technology here at TechCrunch Disrupt Berlin suggests growth hopes for the space have regrouped around enterprise use-cases, after the VR consumer hype cycle landed…
MWM Immersive is finally combining virtual reality and location-based immersive theater
Using the time-worn and trusty narrative of Charles Dickens’ “A Christmas Carol” as its platform, MWM Immersive, a division of Madison Wells Media, is finally taking location-based virtual reality to…
Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt…
Banuba raises $7M to supercharge any app or device with the ability to really see you
Regardless of whether its immediate future is obvious or not, AR has a future if the amount of investment pouring into the space is anything to go by. In 2016…
Snap launches a certification program for AR shops to craft branded lenses
Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers…
ABC News is covering the midterms in augmented reality
Augmented reality is certainly the gimmick du jour these days. Case in point: ABC News is covering tomorrow’s U.S. midterms using a custom-made 360-degree stage and AR technology. The media…
Walmart adds an AR scanner to its iOS app for product comparisons
Walmart is giving augmented reality a shot. The retailer today announced the launch of a new AR scanning tool in its iPhone application which will help customers with product comparisons.…
Walmart’s test store for new technology, Sam’s Club Now, opens next week in Dallas
Walmart’s warehouse club, Sam’s Club is preparing to open the doors at a new Dallas area store that will serve as a testbed for the latest in retail technology. Specifically,…
