Sponsored Content by vivo

Powering the smart football stadiums of tomorrow

As football fans rejoice at the return of UEFA EURO 2020™ following a year of social distancing and increased event digitalization, exploring the role of wireless connectivity in sports is more important than ever. From enabling instant replays and video-assistant referees (VAR) to on-demand streaming, the football stadium experience has continuously evolved with new technology catering to the increasingly tech-savvy fans — and 5G is the new frontier. 

Indeed, smartphones are the gateway for consumers to absorb entertainment and follow the every move of their favorite athlete or team in sports. With telecommunication pioneers like global smartphone maker vivo working on making 5G devices ever more accessible and affordable, this segment is already projected to account for more than a third of the global smartphone sales as early as this year

5G is already a commercial reality, rolling out faster than any “G” before. The proliferation of the fifth generation of wireless technology promises to connect virtually everyone and everything in no time, creating new opportunities across industries. The benefits 5G offers over 4G and other wireless solutions are numerous. On top of enabling higher speed to upload and download data, 5G also ensures negligible latency times and capacity to connect millions of devices simultaneously without compromising the connection quality. 

For football stadiums, this means opportunities to implement and deploy countless Internet of Things (IoT) solutions to refine the on-site fan experience, including crowd management and smart parking. It also means that a large amount of data could be transferred almost in real-time, allowing for new and flexible broadcasting and fan engagement application scenarios. 

Curating your own viewing experience

As the official smartphone of UEFA EURO 2020™, vivo recently launched its “To Beautiful Moments” campaign, encouraging people watching the championship to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the game, even if it means putting the phone down. 

When we talk about football, we talk about passion and sportsmanship bringing people together to enjoy the beautiful game. As the pandemic subsides, social gatherings are being welcomed back with open arms and technology should not disrupt this once-in-a-lifetime experience to embrace the roaring crowds, but rather improve it. 

Looking at the potential 5G application scenarios at the stadium that empower fans to curate their own experience, live broadcasting is one important area. A well-known 5G application scenario is higher volume of data sharing, allowing fans watching the game at home from their smartphones to seamlessly access different 360-degree high-definition cameras placed throughout the stadium.

Image Credits: vivo

5G-enabled wireless cameras can allow for greater flexibility and completely new shooting perspectives. This can even mean switching to a goalkeeper or referee’s POV through your 5G smartphone, whether you’re watching from high-up the stands or lining up for a cold beer at the beverage stand, to witness the action from anywhere with a level of immersiveness like never before.  

Leveraging 5G, fan’s smartphones can also be transformed into a broadcasting camera. With 5G smartphones equipped with professional-grade camera technologies, suitable for shooting action-packed scenes such as the vivo X60 devices, fans will be able to capture their own footage and share it with their online community in real-time. Extended reality application scenarios could also allow fans to interact with the game in new ways, such as using AR to view player stats, match analysis, tailored playbacks and more. 

How vivo’s 5G technology can bridge users with the digital world

To democratize and popularize these powerful capabilities for the masses, vivo boasts multiple lineups of powerful 5G smartphones across a broad spectrum — ranging from professional photography, high performance, selfie-taking, e-sports and more — that are available at every price point to serve all kinds of user needs around the world. 

Owing to the efforts of its strong R&D network across nine innovation centers located around the world, vivo has been awarded with over 3,000 patents for 5G-related technologies. Always innovating with the user in mind, vivo specialists have been working to address several critical pain points of 5G smartphone design, some of which are now ubiquitous among all smartphone products. 

One of vivo’s most significant discoveries is its standardization and performance enhancement of 5G multi-SIM technology. During the early stages of development, 5G standards experts found that an incoming voice call from one competing SIM card would interrupt the data flow of the other, resulting in abysmal performance as one would cancel the other.  

Image Credits: vivo

When streaming a live sports event from your smartphone, any incoming transmissions from another SIM-card would cut off its 5G connectivity and disrupt the viewing experience. Hence, vivo researchers successfully sought to negate the clash, leading to the existence of multi-SIM 5G smartphones on the market today.

Another issue raised by 5G technology is the large number of antennas and components required inside a smartphone. Never one to disappoint, vivo’s proprietary 3D stack design uniquely encases all of this industry-leading technology to allow new 5G smartphones to be even slimmer than its 4G predecessors, resulting in ultra-thin smartphones encased in sleek metallic exteriors to become widely available. 

Image Credits: vivo
Image Credits: vivo

Power-intensive multimedia entertainment scenarios such as livestreaming an 8K video via 5G or playing FIFA 21 for Android online can be incredibly battery draining. To address this, vivo has developed its patented terminal power-saving technology which allows the smartphone to identify opportunities to doze-off, lowering normal energy consumption and extending battery life. Combined with vivo’s 120W fast charging technology, users can enjoy their vivo 5G devices to the fullest with uncompromised performance. 

As a leading smartphone brand beloved by over 400 million users in more than 40 countries, vivo is accelerating the empowerment of mass consumers in this new digital era by designing cutting-edge 5G smartphones that can serve as the bridge between users and the digital world. Notwithstanding this, vivo strives to create humanistic joy by revolutionizing how millions around the world enjoy the UEFA EURO 2020™ games and by extension, every facet of their daily lives.

More TechCrunch

The problem is not the media, but the message.

Apple’s ‘Crush’ ad is disgusting

Ever wonder why conversational AI like ChatGPT says “Sorry, I can’t do that” or some other polite refusal? OpenAI is offering a limited look at the reasoning behind its own…

OpenAI offers a peek behind the curtain of its AI’s secret instructions

The federal government agency responsible for granting patents and trademarks is alerting thousands of filers whose private addresses were exposed following a second data spill in as many years. The…

US Patent and Trademark Office confirms another leak of filers’ address data

As part of an investigation into people involved in the pro-independence movement in Catalonia, the Spanish police obtained information from the encrypted services Wire and Proton, which helped the authorities…

Encrypted services Apple, Proton and Wire helped Spanish police identify activist

Match Group, the company that owns several dating apps, including Tinder and Hinge, released its first-quarter earnings report on Tuesday, which shows that Tinder’s paying user base has decreased for…

Match looks to Hinge as Tinder fails

Private social networking is making a comeback. Gratitude Plus, a startup that aims to shift social media in a more positive direction, is expanding its wellness-focused, personal reflections journal to…

Gratitude Plus makes social networking positive, private and personal

With venture totals slipping year-over-year in key markets like the United States, and concern that venture firms themselves are struggling to raise more capital, founders might be worried. After all,…

Can AI help founders fundraise more quickly and easily?

Google has found a way to bring a variation of its clever “Circle to Search” gesture to iPhone users. The new interaction, launched in January, allows Android users to search…

Google brings a variation on ‘Circle to Search’ to iPhone users

A new sculpture going live on Wednesday in the Flatiron South Public Plaza in New York is not your typical artwork. It combines technology, sociology, anthropology and art to let…

Always-on video portal lets people in NYC and Dublin interact in real time

Apple’s iPad event had a lot to like. New iPads with new chips and new sizes, a new Apple Pencil, and even some software updates. If you are a big…

TechCrunch Minute: When did iPads get as expensive as MacBooks?

Autonomous, AI-based players are coming to a gaming experience near you, and a new startup, Altera, is joining the fray to build this new guard of AI agents. The company announced…

Bye-bye bots: Altera’s game-playing AI agents get backing from Eric Schmidt

Google DeepMind has taken the wraps off a new version AlphaFold, their transformative machine learning model that predicts the shape and behavior of proteins. AlphaFold 3 is not only more…

Google DeepMind debuts huge AlphaFold update and free proteomics-as-a-service web app

Uber plans to deliver more perks to Uber One members, like member-exclusive events, in a bid to gain more revenue through subscriptions.  “You will see more member-exclusives coming up where…

Uber promises member exclusives as Uber One passes $1B run-rate

We’ve all seen them. The inspector with a clipboard, walking around a building, ticking off the last time the fire extinguishers were checked, or if all the lights are working.…

Checkfirst raises $1.5M pre-seed to apply AI to remote inspections and audits

Close to a decade ago, brothers Aviv and Matteo Shapira co-founded a company, Replay, that created a video format for 360-degree replays — the sorts of replays that have become…

Controversial drone company Xtend leans into defense with new $40 million round

Usually, when something starts to rot, it gets pitched in the trash. But Joanne Rodriguez wants to turn the concept of rot on its head by growing fungus on trash…

Mycocycle uses mushrooms to upcycle old tires and construction waste

Monzo has raised another £150 million ($190 million), as the challenger bank looks to expand its presence internationally — particularly in the U.S. The new round comes just two months…

UK challenger bank Monzo nabs another $190M as US expansion beckons

iRobot has announced the successor to longtime CEO, Colin Angle. Gary Cohen, who previous held chief executive role at Timex and Qualitor Automotive, will be heading up the company, marking a major…

iRobot names former Timex head Gary Cohen as CEO

Reddit — now a publicly-traded company with more scrutiny on revenue growth — is putting a big focus on boosting its international audience, starting with francophones. In their first-ever earnings…

Reddit tests automatic, whole-site translation into French using LLM-based AI

Mushrooms continue to be a big area for alternative proteins. Canada-based Maia Farms recently raised $1.7 million to develop a blend of mushroom and plant-based protein using biomass fermentation. There’s…

Meati Foods bites into another $100M amid growth to 7,000 retail locations

Cleaning the outside of buildings is a dirty job, and it’s also dangerous. Lucid Bots came on the scene in 2018 with its Sherpa line of drones to clean windows…

Lucid Bots secures $9M for drones to clean more than your windows

High interest rates and financial pressures make it more important than ever for finance teams to have a better handle on their cash flow, and several startups are hoping to…

Israeli startup Panax raises a $10M Series A for its AI-driven cash flow management platform

The European Union has deepened the investigation of Elon Musk-owned social network, X, that it opened back in December under the bloc’s online governance and content moderation rulebook, the Digital Services Act…

EU grills Elon Musk’s X about content moderation and deepfake risks

For the founders of Atlan, a data governance startup, data has always been at the heart of what they do, even before they launched the company. In fact, co-founders Prukalpa…

Atlan scores $105M for its data control plane, as LLMs boost importance of data

It is estimated that about 2 billion people, especially those in lower and middle-income countries, lack access to quality and affordable essential medicines. The situation is exacerbated by low-quality or even killer…

Axmed raises $2M from Founderful to streamline drug supply chains in underserved markets

For decades, the Global Positioning System (GPS) has maintained a de facto monopoly on positioning, navigation and timing, because it’s cheap and already integrated into billions of devices around the…

Xona Space Systems closes $19M Series A to build out ultra-accurate GPS alternative

Bankruptcy lawyers representing customers impacted by the dramatic crash of cryptocurrency exchange FTX 17 months ago say that the vast majority of victims will receive their money back — plus interest. The…

FTX crypto fraud victims to get their money back — plus interest

Google on Wednesday launched its digital wallet in India with local integrations, nearly two years after the app was relaunched as a digital wallet platform in the U.S. As TechCrunch exclusively reported last month,…

Google Wallet is now available in India

Bluesky has launched a new product roadmap for the coming months. The decentralized social network said on Tuesday that it is planning to introduce direct messages, support for videos, improved…

Bluesky to add DMs, video support and in-app custom feed curation

Samsung Medison, a medical device unit of Samsung Electronics that specializes in developing diagnostic imaging devices, said on Wednesday it plans to acquire Sonio, a Paris-based startup that makes AI-powered software…

Samsung Medison to acquire French AI ultrasound startup Sonio for $92.7M