Usually, databases about companies have to be painstakingly updated by humans. Soleadify is a startup that uses machine learning to create profiles for businesses in any industry. The first of the company’s products is a business search engine that keeps over 40 million business profiles updated, currently used by hundreds of companies in the USA, Europe and Asia for sales and marketing activities.
It’s now secured $1.5 million in seed-round funding from European venture firms GapMinder Venture Partners and DayOne Capital, as well as several prominent business angels, through Seedblink, an equity crowdfunding platform based out of Bucharest, Romania.
The company plans to use the funds to further improve their technology, build partnerships and expand their marketing capabilities.
On top of Soleadify’s data, they build solutions for prospecting, market research, customer segmentation and industry monitoring.
The way it’s done is by frequently scanning billions of webpages, identifying and classifying relevant data points and creating connections between them. The result is a database of business data, which is normally only available through laborious, manual research.